01 市场概况：西欧集散枢纽，手工制品高度依赖进口

01 Market Overview: A Western European Distribution Hub, Highly Reliant on Imports for Handicrafts

荷兰是西欧手工艺品核心集散市场，市场常年稳健增长，本土手工产能稀缺，超 75% 日用装饰、节庆文创依靠海外采购，依托鹿特丹港区位优势，三成进口货品二次分销德国、比利时、北欧多国，旅游纪念品、家居手作、园艺摆件三大品类需求常年稳定，是中国礼品工厂切入西欧市场的优选突破口。当地消费者偏好环保原料、简约设计，本土化 IP 定制产品溢价空间突出。

The Netherlands is a core distribution market for handicrafts in Western Europe, experiencing steady growth year after year. Domestic handicraft production capacity is scarce, with over 75% of daily decorative items and festive cultural and creative products relying on overseas sourcing. Leveraging the locational advantages of the Port of Rotterdam, 30% of imported goods are resold to Germany, Belgium, and other Nordic countries. Demand for tourist souvenirs, handmade home furnishings, and garden ornaments remains stable year-round, making it a prime entry point for Chinese gift factories to enter the Western European market. Local consumers prefer environmentally friendly materials and minimalist designs, resulting in significant premium potential for locally customized IP products.

02 热销品类与进口格局：中国稳居头号供货来源

02 Best-selling product categories and import landscape: China remains the number one supplier

家居编织摆件、陶瓷装饰、圣诞节庆手工艺品、荷兰地标文创是市场主力品类，中国为荷兰手工艺品第一大进口国，整体进口占比超 38%，竹木、瓷质、编织类产品进口份额均超四成，山东、德化、义乌等产区常年稳定供货。国内供应链兼具快速打样、小批量柔性定制优势，适配荷兰中小批发商、线下商超与景区采购需求，但出口需严守欧盟环保法规、版权规范，规避材质与 IP 侵权风险。

Home woven ornaments, ceramic decorations, Christmas handicrafts, and Dutch landmark-themed cultural and creative products are the main categories in the market. China is the largest importer of Dutch handicrafts, accounting for over 38% of total imports. Bamboo, wood, porcelain, and woven products each account for over 40% of imports. Production areas such as Shandong, Dehua, and Yiwu provide stable supply year-round. The domestic supply chain offers advantages in rapid prototyping and flexible small-batch customization, catering to the purchasing needs of Dutch small and medium-sized wholesalers, offline supermarkets, and tourist attractions. However, exports must strictly adhere to EU environmental regulations and copyright standards to avoid material and intellectual property infringement risks.

03 落地新方案：ATFT 依托列日海外仓，打造欧洲选品中心

03 New Implementation Plan: ATFT Leverages its Liege Overseas Warehouse to Establish a European Product Selection Center. 

深耕高端礼品出口的ATFT，凭借自有比利时列日海外仓布局，打通国内供应链与荷比卢市场落地链路。依托列日地处西欧几何中心、3 小时辐射荷兰全境的区位优势，整合国内优质手工艺工厂资源，落地欧洲本土化选品中心：国内货品统一集货入列日仓，完成仓储、样品陈列、本地化测款，荷兰采购商可实地看样订货，现货就近调拨鹿特丹派送。 该模式既缩短样品试单周期、降低头程物流成本，还可依托海外仓做小批量现货分销，精准匹配荷兰市场小单、快返采购趋势，助力国内手工艺厂商低成本开拓荷兰及全欧市场，抢抓未来环保手作、定制文创的增量红利。

ATFT, deeply rooted in the high-end gift export market, leverages its own overseas warehouse in Liege, Belgium, to streamline its domestic supply chain and connect with the Benelux market. Taking advantage of Liege’s location at the geometric center of Western Europe and its 3-hour radius of the entire Netherlands, ATFT integrates high-quality domestic handicraft factories and establishes a localized product selection center in Europe: domestic goods are consolidated and stored in the Liege warehouse, where warehousing, sample display, and localized product testing are completed. Dutch buyers can view samples and place orders in person, with readily available stock being dispatched from Rotterdam. This model shortens the sample trial order cycle, reduces first-leg logistics costs, and allows for small-batch, ready-to-ship distribution through the overseas warehouse. It precisely matches the Dutch market’s trend of small-order, fast-response procurement, helping domestic handicraft manufacturers expand into the Dutch and European markets at low cost and seize the future growth opportunities in environmentally friendly handmade and customized cultural and creative products.

阿登高原集团在比利时列日设立海外仓项目，全面统筹并管理海外仓业务的整体流程。自建艺术品海外仓的核心优势在于实现对仓储及全运营流程的自主控制，涵盖艺术品从入库至存储管理的全部环节。依托自建海外仓，集团可进一步强化品牌形象，提升市场竞争力。

ADGY&FREESTART Group has established an overseas warehouse project in Liège, Belgium, to comprehensively coordinate and manage the entire overseas warehousing business. The core advantage of building its own overseas art warehouse lies in achieving independent control over the warehousing and entire operational process, covering all aspects from artwork receipt to storage management. Leveraging its self-built overseas warehouse, the Group can further strengthen its brand image and enhance its market competitiveness.

在欧洲布局海外仓有助于整合并掌控境外优质资源，便于同当地画廊、美术馆、艺术基金会等机构深化合作，共同推动文化进出口贸易发展，实现资源共享与市场份额拓展，从而扩大业务领域与市场覆盖范围。

Establishing overseas warehouses in Europe helps to integrate and control high-quality overseas resources, facilitates deeper cooperation with local galleries, museums, art foundations and other institutions, jointly promotes the development of cultural import and export trade, achieves resource sharing and market share expansion, and thus expands business scope and market coverage.

阿登高原手工艺ATFT在欧洲设立工艺品选品中心，秉持以原创设计与高品质制造服务全球市场的理念，注重产品设计的独创性与艺术性，强调工艺精细度与材质环保性。集团以研发与制造为核心支撑，构建从概念创意到规模化生产的全链路能力，致力于成为国际领先的节日与生活美学产品供应商。

ATFT, the company has established a European Selection Center for Crafts. Upholding the philosophy of serving the global market with original design and high-end manufacturing, ADGY & FREESTART GROUP emphasizes creative uniqueness, artistic value, exquisite craftsmanship, and eco-friendly materials. With R&D and manufacturing as its dual pillars, the company has built end-to-end capabilities—from conceptual design to mass production—striving to become a world-leading supplier of festive and lifestyle aesthetic products.

在国际合作方面，阿登高原集团与比利时、荷兰、意大利、法国等地的知名设计团队建立了深度协作机制，定期开展趋势共研与设计交流，确保产品设计契合全球审美与消费趋势。在本土文化表达层面，集团深入挖掘东北地域民俗文化元素，将其与现代设计语言相融合，形成具备东方美学特色的差异化产品系列。

In terms of international cooperation, ADGY&FREESTART GROUP maintains deep collaborative mechanisms with renowned design teams across Belgium, the Netherlands, Italy, and France. Through regular trend research and design exchanges, the company ensures its products align with global aesthetics and consumer trends.Regarding cultural identity, ADGY&FREESTART GROUP deeply explores the folk culture elements of Northeast China, blending them with modern design languages to create differentiated product lines characterized by Oriental aesthetics.

阿登高原集团积极践行“文化走出去”战略，不仅通过出口高品质工艺产品拓展国际市场，亦借助设计服务输出参与国际项目合作，推动中国文化符号与当代创意走向世界。在此基础上，阿登高原集团构建“文化×制造”双循环发展生态——对内整合文化资源与制造能力，对外打通国际渠道与品牌合作链路，以此促进文化产业与制造产业链的深度融合及价值链的协同升级，持续增强企业在全球市场的竞争力与影响力。

Furthermore, ADGY&FREESTART GROUP is building a “Culture×Manufacturing” dual circulation ecosystem,Internal Circulation:Integrating cultural resources with manufacturing capabilities.External Circulation:Opening up international channels and brand partnerships.This model promotes the deep integration of the cultural industry with the manufacturing supply chain, driving synergistic upgrades in the global value chain and continuously enhancing ADGY&FREESTART GROUP’s influence in the international market.

ATFT专注于节日手工艺品、家居装饰品的外贸品牌，依托母公司在国际文化交流与艺术品保税领域的深厚积累，深耕外贸全链条服务，是面向欧美市场的专业工艺品出口服务商。公司成立于 2024 年 10 月，聚焦工艺品外贸赛道，搭建了从供应链整合到海外交付的一体化服务体系。

ATFT is a foreign trade brand specializing in festival handicrafts and home decorations. Leveraging its parent company’s extensive experience in international cultural exchange and bonded art services, ATFT provides comprehensive foreign trade services, serving the European and American markets. Founded in October 2024, the company focuses on the foreign trade sector of handicrafts, building an integrated service system from supply chain integration to overseas delivery.

核心业务

·主营产品：节日手工艺品（圣诞、万圣节、复活节等主题装饰）、家居软装饰品、工艺礼品、布艺 / 铁艺 / 木质摆件等，主打原创设计 + 手工质感，适配欧美家庭、商超、礼品店采购需求。

·业务模式：自营出口 + OEM/ODM 定制，覆盖产品设计、工厂对接、订单生产、质量管控、国际物流、报关清关、海外售后全流程，为欧美客户提供一站式采购解决方案。

·市场布局：核心市场为欧洲（比利时、法国、德国等）、北美（美国、加拿大），依托中欧班列、国际海运 / 空运构建高效物流网络，已与多家海外商超、礼品批发商建立长期合作。

Core Business

· Main Products: Holiday handicrafts (Christmas, Halloween, Easter, etc. themed decorations), home soft furnishings, craft gifts, fabric/wrought iron/wooden ornaments, etc., emphasizing original designs and handcrafted quality, catering to the purchasing needs of European and American families, supermarkets, and gift shops.

· Business Model: Self-operated export + OEM/ODM customization, covering the entire process from product design, factory liaison, order production, quality control, international logistics, customs clearance, and overseas after-sales service, providing European and American clients with a one-stop procurement solution.

• Market Layout: Core markets are Europe (Belgium, France, Germany, etc.) and North America (USA, Canada). Leveraging the China-Europe Railway Express and international sea/air freight, we have built an efficient logistics network and established long-term partnerships with numerous overseas supermarkets and gift wholesalers.

企业理念

秉持“匠心工艺，链接全球”的理念，以高品质工艺品为载体，传递中国手工文化，为海外客户提供兼具性价比与设计感的产品，致力于成为欧美市场值得信赖的中国工艺品外贸合作伙伴。

Corporate Philosophy: Adhering to the philosophy of “Craftsmanship Connecting the World,” we use high-quality handicrafts as a medium to convey Chinese handicraft culture, provide overseas customers with products that combine cost-effectiveness and design, and are committed to becoming a trustworthy Chinese handicraft export partner in the European and American markets.

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