SSCI征稿: 人工智能的营销理论与实践

本期征稿期刊：International Journal of Research in Marketing

【主题】人工智能在营销理论与实践中的变革性作用

【关键词】营销中的人工智能，生成式人工智能，智能体人工智能，多模态人工智能，人机交互，算法决策，机器学习，人工智能伦理与治理，营销理论

征稿信息

征稿期刊

International Journal of Research in Marketing

期刊指标

IF 8.7 (JCR 2025)

SSCI

Q1 (BUSINESS 25/323)

ABS 4 / ABDC A* / FMS B

新锐期刊大类2区

年发文量67

征稿主题

The Transformative Role of Artificial Intelligence in Marketing Theory and Practice

细分领域

Advertising and Marketing Communications

Branding

Consumer Behavior and Biases

Consumer Culture and Delegation

Consumer–AI Interactions

Creator Economy, Digital Platforms, and Social Media

Distribution and Supply Chain Management

Innovation and New Product Development

Interorganizational and B2B Markets

Marketing Research and Analytics

Personal Selling and Sales Force Management

Pricing

Retailing and Sales

Service Marketing

Society, Public Policy, Consumer Wellbeing, Privacy, and Ethics

重要时间

Submission Deadline: 30 November 2026

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