The DJI Osmo Pocket 4P sold out across multiple channels within minutes of its June 23 release, with many users failing to secure orders despite attempting to purchase at the exact launch time.

6月23日，大疆Osmo Pocket 4P正式开售，不少网友掐点下单却发现多个渠道纷纷“秒空”。

In the days that followed, related hashtags trended on Weibo, fueling widespread speculation of “hunger marketing”. 

随后几天，“大疆Pocket 4P开售秒没”“大疆Pocket 4P”等词条相继冲上微博热搜，不少用户猜测其“饥饿营销”。

Social media was flooded with complaints, with some users reporting they had enlisted multiple friends to help secure a unit — all to no avail.

在社交平台上，大量网友吐槽称，大疆Osmo Pocket 4P在饥饿营销，有人邀请了好几个朋友一起抢，却还是没有抢到。

大疆:市场需求依然超出预期

According to Beijing Daily, the 3,799-yuan device was being resold on second-hand platforms for upwards of 4,000 yuan, with some listings approaching 5,000 yuan.

据北京日报报道，记者查询多个二手交易平台发现，定价3799元的大疆Osmo Pocket 4P价格已被炒至4000元以上，其中不少二手渠道价格甚至接近5000元。

Addressing the backlash, DJI said the product had drawn “exceptional consumer interest”. The company had significantly boosted initial stock, but acknowledged that “demand still exceeded projections”.

针对近期关于Osmo Pocket 4系列“秒空”“抢不到”“饥饿营销”等相关讨论，大疆方面表示，该系列产品发布后受到了广大用户的高度关注，该公司在上市前已较上一代产品显著提升首批产品的备货量，但市场需求依然超出预期，导致部分渠道出现供不应求的情况。

“全力补货，已成功锁定部分黄牛团伙”

“我们正在全力推进生产和补货，尽快保障产品供应。”大疆方面称。

Separately, DJI confirmed it had identified multiple scalper rings following an internal investigation. After filing a complaint with police, authorities took criminal measures against several suspects, who allegedly used virtual phone numbers and IP addresses to disrupt DJI’s ordering system.

此外，针对此次发售遭遇的异常抢购，大疆表示，经溯源，已成功锁定部分黄牛团伙。公司在向公安机关正式报案后，经警方初步侦查，近日已对多人团伙采取刑事强制措施。经查，黄牛团伙涉嫌利用虚拟号码、虚拟IP等违法手段，实施涉及计算机信息系统的犯罪行为，恶意攻击并破坏大疆商城的正常购买秩序。

“我们对黄牛恶意囤货、倒卖等扰乱正常购买秩序的行为坚持‘零容忍’态度，将持续配合公安机关依法推进案件侦办，并进一步完善平台风控机制，维护公平、有序的购买环境。”大疆方面表示。

来源：中国青年报 北京日报 中国日报双语新闻