十本书,十段路|第 3 本:《营销革命4.0:从传统到数字》(Marketing 4.0: Moving from Traditional to Digital)


十本书,十段路|第 3 本:《营销革命4.0:从传统到数字》(Marketing 4.0: Moving from Traditional to Digital)

[图片]前两天,我们从《目标:持续改善的过程》(The Goal: A Process of Ongoing Improvement)谈到系统约束,又从《股票作手回忆录》(Reminiscences of a Stock Operator)谈到市场与人性。今天,第3 本书,我们把…