事关中国市场,奔驰集团高管表态!
Mercedes-Benz Group expects demand in China’s premium vehicle market to remain subdued, as wider economic strains continue to affect consumer spending.
据Just Auto报道，梅赛德斯-奔驰集团预计，由于更广泛的经济压力持续影响消费者支出，中国高端汽车市场的需求将保持低迷。
As reported by Bloomberg, executives speaking at the Auto China show said the German carmaker is seeing weaker buying sentiment because of the prolonged property slump, elevated youth unemployment and higher fuel costs tied to the Iran conflict.
彭博社报道，在中国车展上，梅赛德斯-奔驰的高管们表示，由于房地产市场持续低迷、青年失业率居高不下以及与伊朗冲突相关的燃油价格上涨，导致消费者购车意愿有所减弱。
These factors have reduced consumers’ willingness to spend on luxury vehicles.
这些因素降低了消费者购买豪华汽车的意愿。
The company’s sales in China dropped 27% year-on-year in the first quarter, a steeper fall than in the final quarter of 2025, although China remains Mercedes-Benz’s biggest market.
今年第一季度，奔驰在华销量同比下降27%，较2025年第四季度的跌幅进一步扩大，不过中国仍是梅赛德斯-奔驰最大的市场。
Oliver Thöne, the company’s China chief, said: “For the Chinese market, we can see a general hesitancy to buy,” citing weakness in the property sector and rising household savings as job prospects for recent graduates deteriorate.
该公司中国区负责人奥利弗·托内表示，“在中国市场，我们可以看到消费者普遍持观望态度”。他将此归因于房地产行业疲软，以及应届毕业生就业前景恶化促使家庭储蓄增加。
Chief executive Ola Källenius said new vehicle launches planned for later this year, including an updated S-Class, are expected to help support results.
该公司CEO康林松表示，计划于今年晚些时候推出包括更新的S级轿车在内的新的车型，预计将有助于提振业绩。
Mercedes-Benz is also contending with stronger competition from Chinese carmakers during an extended price war that has put pressure on several German manufacturers.
此外，梅赛德斯-奔驰还面临着来自中国车企更激烈的竞争，持续的“价格战”已给多家德国汽车制造商带来压力。
Some European brands, including Volkswagen’s Skoda division, have already said they will exit the Chinese market.
一些欧洲品牌，包括大众旗下的斯柯达部门，已经表示将退出中国市场。
Even as sales volumes decline, Källenius said Mercedes-Benz will stick to pricing discipline while continuing to invest for its longer-term position.
康林松表示，即使销量下滑，梅赛德斯-奔驰仍将坚持价格策略，同时，继续投资以巩固其长期市场地位。
Beyond China, the group said electric vehicle sales in Europe are improving, helped by demand for the electric CLA sedan.
该集团表示，在中国市场以外，受电动CLA轿车需求推动，欧洲的电动汽车销量正在改善。
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