活动报名|『德国市场准入专题日』助力中企高效布局德国市场!

德国市场准入专题日

German Market Entry Day

广汇商机扬帆出海

中企出海欧洲热潮持续升温，德国作为欧洲核心经济体、高端制造与创新产业高地，已成为中企跨境投资、产能布局、市场拓展的核心战略阵地，中德产业互补优势突出，经贸合作迎来全新发展窗口期。

在此背景下，由中国德国商会·华南及西南地区主办与广州国际合作交流中心联合主办，德国联邦外贸与投资署、德国多州代表机构、广东省制造业进出口协会及多家权威专业机构鼎力支持的德国市场准入专题日将于6月4日在广州重磅启幕。

本次活动聚焦中企赴德投资全链条需求，内容覆盖宏观投资环境、地方合作机遇、落地服务支撑三大板块，并特设需求对接环节，为参会企业搭建高效的资源对接、商务洽谈与合作交流平台，畅通中德双向合作通道，助力中企高效布局德国市场。

活动免费，全程以中文交流，诚邀各行业优质中国企业莅临参会，解锁德国市场准入密码，开拓欧洲蓝海市场，把握中德经贸合作新机遇。

>> 滑动查看英文 Slide for EN

As Chinese enterprises expand into Europe, Germany – a core European economy and a hub for advanced manufacturing and innovation – has become a key strategic destination for their cross-border investment, production layout and market expansion. With strong Sino-German industrial complementarity, bilateral economic and trade cooperation has ushered in a new window of opportunity.

Against this background, the German Chamber of Commerce in China · South & Southwest will host the German Market Entry Day on June 4 in Guangzhou, in collaboration with Guangzhou International Cooperation Center (GICC), Germany Trade & Invest (GTAI), German state representative offices and authoritative professional institutions.

This event focuses on the full-chain needs of Chinese enterprises investing in Germany, covering the macro investment environment, local cooperation opportunities, landing service support and a dedicated business matching session, aiming to build an exchange platform for Sino-German cooperation and help enterprises efficiently enter the German market.

This event is free of charge and will be held entirely in Chinese. We sincerely invite high-quality Chinese enterprises from all industries to attend, gain insights into German market access, explore the European market and seize Sino-German cooperation opportunities.

活动详情 Event Details

时间 / Time

2026年6月4日（周四）下午14:00-18:00

14:00-18:00, Thursday, June 4, 2026

地点 / Venue

广州市天河区天河北路886号4楼

广州国际交流合作中心

Guangzhou International Cooperation Center, 4F, 886 Tianhebei Road, Tianhe District, Guangzhou

活动日程 / Agenda

14:00-14:30 签到入场 Registration

14:30-14:45 开幕致辞 Opening Remarks

德国产业环境全景和机遇

From Local to Germany – AHK’s Support Blueprint

14:45-14:55 主旨演讲 Keynote Speech

德国产业环境全景和机遇

Overview & Opportunities of Germany’s Industrial Environment

何若白 Robert Herzner

德国联邦外贸与投资署驻华代表

Chief Representative of GTAI

梁冰 LIANG Bing

德国联邦外贸与投资署

市场研究及投资促进经理

Manager of Market Research & Investment Promotion of GTAI

14:55-15:15 产业机遇1 Industrial Opportunities 1

巴伐利亚州汽车产业的战略纵深与中企机遇 —— 从欧洲汽车心脏到全球创新试验场

Strategic Layout of Bavaria’s Automotive Industry & Cooperation Opportunities for Chinese Companies

王晓慧 Heidi Wang

德国巴伐利亚州中国代表处

高级项目经理

Senior Project Manager of State of Bavaria – China Office

15:15-15:35 产业机遇2 Industrial Opportunities 2

智慧柏林，创新引领：生命健康与人工智能双引擎

Smart Berlin, Leading with Innovation: The Twin Engines of Life Science and AI Technology

李怡燃 LI Yiran

德国柏林驻华商务联络处首席代表

Chief Representative China of Berlin Business Desk China

15:35-15:50 茶歇 Tea Break

15:50-16:10 出海实务1 Practical Operations 1

德国投资法律合规要点

Key Legal & Compliance Points for Investment in Germany

王佳维 Victor Wang

德国罗德律所合伙人、

斯图加特中国组负责人

Partner & Head China Practice Stuttgart of Rödl Law Firm

16:10-16:30 出海实务2 Practical Operations 2

进入德国工业价值链的合规通行证

—— 从工厂到供应链的体系化保障

Compliance Gateway to the German Industrial Value Chain – Systematic Assurance from Factory to Supply Chain

赵连河 River Zhao

TÜV莱茵大中华区

管理体系认证新业务技术总监

New Business Technical Director, Certification of Management Systems, TÜV Rheinland Greater China

16:30-17:00 出海对话 Dialogue

赋能中企赴德本土化布局，共探可持续运营之道

Empowering Chinese Enterprises’ Localized Layout in Germany and Exploring the Path of Sustainable Operations

对话主持人 Moderator:

殷晓兵 Julian Yin

广东省制造业进出口协会

执行会长兼秘书长

Executive President & Secretary-General of Guangdong Manufacturing Import and Export Association

嘉宾：拟邀请财税咨询、人力资源、市场营销等领域权威专业机构

Speakers: professional institutions in finance, HR, marketing and other fields

17:00-18:00 需求对接 Business Matching

闭门对接会 Closed-door Matching Meeting

活动亮点 Highlights

汇聚德国官方资源，全方位解析投资机遇

德国联邦外贸与投资署、巴伐利亚州中国代表处、柏林商务联络处等官方机构齐聚，从联邦到地方，全方位解读德国投资环境、产业布局、地方优势与利好政策等，系统展现德国全域投资价值与中德合作机遇。

集结专业服务机构，全链条拆解出海实务

活动集结法律合规、工业认证、财税咨询、人力资源、市场营销等领域权威专业机构，围绕德国投资合规管理、市场准入标准、本土化运营实务等关键议题开展深度分享，结合真实出海实战案例，精准拆解中企赴德经营难点与痛点，为企业提供可落地、可参考的出海实操方案。

特设需求定向对接，一站式打通赴德通道

活动提前征集企业出海诉求，通过闭门专属对接会实现资源匹配，覆盖前期市场调研至后期落地运营全流程，一站式搭建中企赴德投资合作快车道，赋能项目高效落地。

>> 滑动查看英文 Slide for EN

German Official Resources

& Investment Opportunities

Authoritative institutions including GTAI, State of Bavaria – China Office, Berlin Business Desk China will comprehensively interpret Germany’s investment environment, policies and advantages, demonstrating overall investment value and Sino-German cooperation opportunities.

Professional Institutions

& Market Entry Practices

Professional institutions in legal compliance, industrial certification, finance, HR, marketing and other fields will share key insights on German investment compliance and localized operations, with real cases to provide actionable solutions for Chinese enterprises.

Business Matching

& One-Stop Access to Germany

Enterprises’ overseas demands will be collected in advance, with exclusive closed-door matching meetings covering the entire process from market research to project landing, building a fast track for Sino-German investment cooperation.

合作机会 Partnership

扫码下载

完整合作方案

Scan to Download

Full Partnership Kit

如有合作意向，请联系我们 Contact us：

Jay Fang | Senior Manager:

020-2289 9242, fang.jay@china.ahk.de

活动报名 Registration

扫码报名| Scan to Register

活动免费 | Free of Charge

*名额有限，企业管理层优先，报名须经审核，审核通过后将有工作人员联系确认。

Limited seats, senior executives first, application is subject to approval, and a confirmation email will be sent upon approval.

特别鸣谢 Special Thanks

合办单位 / Co-organizer

广州国际合作交流中心 Guangzhou International Cooperation Center

支持单位 / Supporters

德国联邦外贸与投资署 GTAI – Germany Trade & Invest

德国巴伐利亚州中国代表处 State of Bavaria – China Office

德国柏林商务联络处 Berlin Business Desk China

广东省制造业进出口协会 Guangdong Manufacturing Import and Export Association

合作伙伴 / Event Partners

三十年前，罗德律所 (Rödl) 是首批获得中华人民共和国执业许可的德国税务咨询与审计公司之一。自此，我们一直致力于为德国及欧洲企业在华业务提供支持，并提供涵盖法律与税务咨询、审计以及业务流程外包等领域的德语专业服务。这一全方位一站式服务体系为客户在华业务的成功奠定了坚实基础。

我们通过位于广州、北京、太仓、上海及香港特别行政区（S.A.R.）的全资办公室为客户提供服务。我们的专业团队主要支持在华通过子公司、分支机构或单一项目开展业务的德国及欧洲企业，或计划进军中国市场的企业。

Thirty years ago, Rödl & Partner was one of the first German tax consulting and auditing companies to receive a license for the People’s Republic of China. Since then, we have been supporting German and European companies in their engagement in China and offer German-language services in the areas of legal and tax advice, auditing and business process outsourcing. This comprehensive one-stop service is a decisive advantage for the success of our clients’ engagement in China.

We serve our clients from our wholly owned offices in Guangzhou, Beijing, Taicang, Shanghai and Hong Kong (S.A.R.). Our strong team here mainly supports German and European companies that are present in China through subsidiaries, branches or individual projects, or that wish to gain a foothold in the Chinese market.

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德国莱茵TÜV集团作为全球领先的检测、检验、认证、培训、咨询服务提供商，总部位于德国科隆，拥有超过150年的经验。业务涉及商业活动和日常生活的所有重要领域，不仅包括能源行业和消费品行业，还包括汽车行业、基本材料和投资产品、环保技术、贸易、建筑、航空、铁路技术、IT行业、信息安全和数据保护以及教育和医疗行业。

An internationally leading independent third-party testing, inspection, certification, training, and consulting organization, TÜV Rheinland has over 150 years of experience. The group is involved in all important areas of business and life. This starts with the energy sector and the consumer goods industry, and includes the automotive industry, basic materials and investment goods, environmental technology, trade, construction, aviation, railway technology, the IT sector, information security and data protection, as well as the education and healthcare sectors.

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