作为中东欧民俗底蕴浓厚的消费市场，匈牙利手工艺品行业稳步上行。2025 年市场规模达7.5–7.8 亿欧元，2026 年预计增至8.1–8.5 亿欧元，增速维持6% 以上。非遗刺绣、民俗彩陶、高端瓷器、手工水晶是当地主流品类，圣诞装饰增速领跑，2025 年涨幅达 13.5%。当地消费者偏爱传统纹样、天然手工质感产品，平价及中端款式占据九成以上市场份额，消费需求稳定且偏好清晰。

As a consumer market deeply rooted in Central and Eastern European folklore, Hungary’s handicrafts sector is experiencing steady upward growth. The market size is projected to reach €750–780 million in 2025, with an anticipated increase to €810–850 million in 2026, maintaining a growth rate of over 6%. Intangible cultural heritage embroidery, traditional folk pottery, high-end porcelain, and handcrafted crystal constitute the dominant local product categories; among these, Christmas decorations are leading the growth trajectory, with a projected increase of 13.5% in 2025. Local consumers demonstrate a distinct preference for traditional motifs and products featuring natural, handcrafted textures; affordable and mid-range items collectively account for over 90% of the market share, reflecting stable consumer demand and clearly defined preferences.

匈牙利手工艺品进口依赖度高，中国稳居第一大进口来源国。2025 年进口总额1.95 亿欧元，中国占比29.5%，2026 年进口规模将突破2.1 亿欧元。圣诞饰品、日用陶瓷、刺绣布艺是对匈出口主力品类。ATFT 阿登高原深耕中东欧外贸赛道多年，精准匹配匈牙利民俗审美与消费习惯，依托成熟供应链，将节日饰品、家居工艺等核心品类稳定布局匈牙利市场，适配当地家居软装、节日礼品、文旅纪念等场景，树立国货出海标杆。

Hungary exhibits a high reliance on imported handicrafts, with China firmly established as its leading source country. In 2025, total imports are projected to reach €195 million—with China accounting for 29.5% of the total—and by 2026, the scale of imports is expected to surpass €210 million. Christmas ornaments, daily-use ceramics, and embroidered textiles constitute the primary categories of goods exported to Hungary. ATFT (Ardennes Plateau) has spent years cultivating the foreign trade landscape across Central and Eastern Europe; by leveraging a mature supply chain and precisely aligning with Hungarian folk aesthetics and consumer habits, the company has successfully established a stable market presence in Hungary for core product categories—such as festive decorations and home decor crafts. These offerings are tailored to suit local contexts ranging from home soft furnishings and holiday gifting to cultural tourism souvenirs, thereby setting a benchmark for the global expansion of Chinese-made products.

线上渠道已成行业增长核心，2025 年匈牙利手工艺品线上规模1.45 亿欧元，2026 年有望突破1.7 亿欧元，线上渗透率持续走高。Emag、Temu 及社交直播成为主流渠道，中产女性是核心消费群体。ATFT 依托欧洲海外仓布局，搭建高效跨境物流链路，可快速响应匈牙利线上线下订单，降本增效优势突出。

Online channels have emerged as the core driver of industry growth; the online market for Hungarian handicrafts is projected to reach €145 million in 2025 and is expected to surpass €170 million in 2026, with online penetration rates continuing their upward trend. Platforms such as Emag and Temu, along with social commerce live streaming, have become the dominant channels, while middle-class women constitute the core consumer demographic. Leveraging its network of overseas warehouses across Europe, ATFT has established a highly efficient cross-border logistics infrastructure capable of rapidly fulfilling both online and offline orders in Hungary, thereby demonstrating distinct advantages in cost reduction and operational efficiency.

为更好服务欧洲与全球市场，ATFT 计划在比利时列日自建海外仓，全面统筹仓储与运营，实现从入库到存储的全流程自主把控，大幅提升品牌竞争力与交付效率。

To better serve the European and global markets, ATFT plans to build its own overseas warehouse in Liège, Belgium, to comprehensively coordinate warehousing and operations, achieve full-process independent control from warehousing to storage, and significantly improve brand competitiveness and delivery efficiency.

依托欧洲本土仓网，我们深度整合当地优质资源，与画廊、美术馆、艺术基金会等机构合作，推动文化与贸易双向赋能，持续扩大市场覆盖。

Leveraging our local European warehouse network, we deeply integrate high-quality local resources and collaborate with galleries, museums, art foundations, and other institutions to promote the mutual empowerment of culture and trade, and continuously expand our market coverage.

同时，打造ATFT工艺品欧洲选品中心，坚持：

1、原创设计与高品质制造

2、材质环保与工艺精细

3、从创意到量产的全链路能力

ATFT 致力于成为国际领先的节日与生活美学产品提供商，以中国匠心，点亮全球家庭的每一个重要时刻。

Simultaneously, ATFT is establishing a European selection center for handicrafts, adhering to:

1. Original design and high-quality manufacturing

2. Environmentally friendly materials and exquisite craftsmanship

3. Full-chain capabilities from concept to mass production

ATFT is committed to becoming a leading international provider of festive and lifestyle aesthetic products, using Chinese craftsmanship to illuminate every important moment for families worldwide.

ATFT专注于节日手工艺品、家居装饰品的外贸品牌，依托母公司在国际文化交流与艺术品保税领域的深厚积累，深耕外贸全链条服务，是面向欧美市场的专业工艺品出口服务商。公司成立于 2024 年 10 月，聚焦工艺品外贸赛道，搭建了从供应链整合到海外交付的一体化服务体系。

ATFT is a foreign trade brand specializing in festival handicrafts and home decorations. Leveraging its parent company’s extensive experience in international cultural exchange and bonded art services, ATFT provides comprehensive foreign trade services, serving the European and American markets. Founded in October 2024, the company focuses on the foreign trade sector of handicrafts, building an integrated service system from supply chain integration to overseas delivery.

核心业务

·主营产品：节日手工艺品（圣诞、万圣节、复活节等主题装饰）、家居软装饰品、工艺礼品、布艺 / 铁艺 / 木质摆件等，主打原创设计 + 手工质感，适配欧美家庭、商超、礼品店采购需求。

·业务模式：自营出口 + OEM/ODM 定制，覆盖产品设计、工厂对接、订单生产、质量管控、国际物流、报关清关、海外售后全流程，为欧美客户提供一站式采购解决方案。

·市场布局：核心市场为欧洲（比利时、法国、德国等）、北美（美国、加拿大），依托中欧班列、国际海运 / 空运构建高效物流网络，已与多家海外商超、礼品批发商建立长期合作。

Core Business

· Main Products: Holiday handicrafts (Christmas, Halloween, Easter, etc. themed decorations), home soft furnishings, craft gifts, fabric/wrought iron/wooden ornaments, etc., emphasizing original designs and handcrafted quality, catering to the purchasing needs of European and American families, supermarkets, and gift shops.

· Business Model: Self-operated export + OEM/ODM customization, covering the entire process from product design, factory liaison, order production, quality control, international logistics, customs clearance, and overseas after-sales service, providing European and American clients with a one-stop procurement solution.

• Market Layout: Core markets are Europe (Belgium, France, Germany, etc.) and North America (USA, Canada). Leveraging the China-Europe Railway Express and international sea/air freight, we have built an efficient logistics network and established long-term partnerships with numerous overseas supermarkets and gift wholesalers.

企业理念

秉持“匠心工艺，链接全球”的理念，以高品质工艺品为载体，传递中国手工文化，为海外客户提供兼具性价比与设计感的产品，致力于成为欧美市场值得信赖的中国工艺品外贸合作伙伴。

Corporate Philosophy: Adhering to the philosophy of “Craftsmanship Connecting the World,” we use high-quality handicrafts as a medium to convey Chinese handicraft culture, provide overseas customers with products that combine cost-effectiveness and design, and are committed to becoming a trustworthy Chinese handicraft export partner in the European and American markets.

Tel丨+86(0)24 89821508

地址丨辽宁省沈阳市华新国际商务中心10G