SSCI征稿: 营销理论的关怀与内涵

本期征稿期刊：Marketing Theory

【主题】营销理论的关怀与内涵

【关键词】关怀理论，市场营销，数字技术，可持续发展，社会价值

征稿信息

征稿期刊

Marketing Theory

期刊指标

IF 2.8 (JCR 2024)

SSCI

Q3 (BUSINESS 159/316)

ABS 3 / ABDC A / FMS B

年发文量31

征稿主题

Care for and within Marketing Theory

细分领域

Care as a Foundation for Marketing Theory

Practice-theoretical understandings of care (e.g., Schatzki’s bundles of practices; Tronto’s phases of care; Heideggerian care as ontological condition; Gherardi’ssituated caring).

Care, value, and public value: expanding value theory beyond private benefit, including practice-theoretical integrations of private and public value.

Care-informed reimaginations of core marketing constructs (e.g., markets, brands, value creation, segmentation, consumer agency).

Organic theory of marketing based on care: positioning marketing as an emergent, interdependent socioecological process in which care governs how relationships, value, and market formations grow, evolve, and sustain themselves.

Marketing, Marketization, and the Care Crisis

The effects of marketized care on subjectivities, relationships, and supply chains.

The corporatization and financialization of care.

Market responsibility versus consumer responsibilization in responding to ecological and social care deficits.

The reallocation of care from public institutions to individuals, households, and digital platforms.

Automation and standardization of care and implications for consumer subjectivities and relationships.

The role of capitalist social relations, markets and corporations in contributing to the care crisis.

Care Within and Across Marketing Practices

Marketing as a caring practice; caring within and for marketing practices.

Practices of misdirected care and care sabotage: how care may be distorted, exploited, withheld, or redirected in ways that undermine collective wellbeing.

How marketers, consumers, activists, and nonhumans sustain or struggle to sustain shared practices.

Part-time marketers, distributed agency, and the politics of care in marketing ecosystems.

Caring infrastructures: sociomaterial, algorithmic, and organizational.

Technology, AI, Robotics, and the Mediation of Care

Social, assistive, or companion robots in caring practices.

How robotcare practices reconfigure understandings, procedures, affectiveengagements, and material infrastructures of care.

Technological mediation of relationality: how robots and digital interfaces reshape the emotional, symbolic, and regulatory dimensions of care.

Phygital care: the hybridization of physical and digital modalities in caring practices, where embodied presence and algorithmic mediation interweave to produce new forms of relationality, coordination, and experience.

Ethical and political implications of delegating care tasks or relational presence to technological systems.

Care, Sustainability, and Alternative Market Imaginaries

Care-oriented imaginaries that enable more livable, just, and sustainable markets.

Collective, community, and more-than-human care within and beyond markets.

Post-growth, commons-based, cooperative, and degrowth-aligned forms of market organization rooted in care.

Methodological Contributions

Methods for studying care in marketing practices: ethnography, practice-based approaches, sociomaterial methods, critical discourse analysis, participatory/action research.

Methodological innovations that foreground different facets of care: embodiment, relationality, affect, and ethical entanglement.

Scholarly Practice and Societal/Social Impact

The role of care in knowledge generation, dissemination and engagement with stakeholders.

Research work and researcher wellbeing; institutional expectations and pressure, mental health, diversity in research communities, the role of the researcher and research experience in complex and challenging contexts.

Critical, Political, and Ethical Horizons

Care ethics and marketing ethics; relational responsibility; power, vulnerability, and dependency.

Political theories of care and the politics of marketing.

Care, public value, and the democratic governance of markets.

Marketing’s role in intensifying or alleviating social and ecological injustices.

Sustainability, Gender, and Intersectionality in Caring Markets

How sustainability transitions reshape care relations in markets, includingintergenerational and ecological care practices.

Gendered divisions of care labor in marketing systems and their implications for value creation, vulnerability, and social reproduction.

Intersectional analyses of how race, class, gender, age, ability, and migration status shape experiences of care and neglect within markets.

The role of marketing in reinforcing or challenging structural inequalities embedded in care infrastructures.

Global South, Coloniality, and the Geopolitics of Care in Marketing

Decentering Euro-American marketing theory: foregrounding scholarship, livedrealities, and epistemologies from the Global South in theorizing care and markets.

Colonial and neo-colonial continuities in global marketing systems: financialization, debt regimes, development infrastructures, digital platforms, and data colonialism as drivers of care deficits.

Global care chains, migration, and transnational labor: how colonial histories and contemporary geopolitical asymmetries structure the redistribution of care work across borders.

South–South solidarities, informal economies, commons-based organizing, and community-led infrastructures of care beyond Western market logics.

重要时间

Submission Deadline: 1 February 2027

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