营销看我的!25级市营邀你围观“中外好物·青力营销”主题活动

2026年4月，一场以“中外好物·青力营销”为主题的线下市集活动在长春大学图书馆门前开展。

In April 2026, a market event themed “Great Products from China and Abroad · Youth-powered Marketing” was held in front of the Changchun University Library.

此次活动聚焦中国产品与英国、美国、爱尔兰等多个英语为主要语言的国家特色产品进行销售，打破课堂与社会壁垒，让学生在真实商业实践中深化专业知识的理解与应用。

This event focuses on China products and The United Kingdom, the United States, Ireland, and many other English-speaking countries.The program focuses on selling distinctive products from countries where the target language is spoken, breaking down barriers between the classroom and society, and enabling students to deepen their understanding and application of professional knowledge through real-world business practices.

在活动筹备阶段，采用24级+25级帮带形式，由往年市场营销活动中销售排名较高的学姐或学长带领25级学弟学妹们展开前期规划、中期指导和后期总结，力求突破瓶颈、增加亮点、精准营销。

During the event preparation phase, a mentorship model combining Grade 24 and Grade 25 students was implemented. Senior students with outstanding sales performance from previous marketing campaigns guided their junior peers in Grade 25 through initial planning, mid-term coaching, and final evaluation, aiming to overcome challenges, enhance standout features, and execute targeted marketing strategies.

（图为活动研讨成员合照）

与此同时，ISEC项目办也为各小组提供了初始经费资金用于产品选购。

Meanwhile, the ISEC Project Office provided initial funding to each team for product procurement.

但是想获得初始经费，并不容易，我们对于学生的考核也提出了新要求！

However, securing initial funding is not easy.We have also introduced new requirements for student assessment!

每个小组都需要经过小组组队、中外商品选品会汇报竞选。以个人专项分工、小组协作相结合的形式，完成全流程工作。

Each group needs to go through the following steps : Group formation; presentation and competition for selecting Chinese and foreign products. Complete the entire workflow through a combination of individual specialized tasks and team collaboration.

中外商品选品会汇报竞选中，能够清晰表达销售理念以及国际化元素特点的小组，经过现场投票，可获得英美爱三国的额外初始经费加持，其他没有竞选成功的小组需要在最快时间内完成新的意向国家商品调整！

During the China-Foreign Product Selection Competition presentation round, teams that clearly articulate their sales philosophy and distinctive international features will receive additional initial funding from the UK, US, and Ireland through on-site voting. Teams that fail to secure funding must promptly adjust their product offerings for their selected target markets.

注：英美爱三国的商品售卖元素可参考ISEC项目的对应留学院校信息。

PS：For product sales details of the UK, US, and Ireland, refer to the corresponding information on study-abroad institutions in the ISEC project.

（中外选品会评分表）

此次过程化考核相比24、25年的市场营销活动来说是一次新的突破，深度融合市场营销专业技能与国际化特色，突出“实践赋能、跨文化营销、专业成长”的核心目标。

The procedural assessment represents a groundbreaking advancement compared to the marketing campaigns of 2024 and 2025, seamlessly integrating professional marketing expertise with international characteristics while highlighting its distinctive features.The core objectives are “practice empowerment, cross-cultural marketing, and professional growth.”

（图为获奖小组在选品会宣讲材料）

同学们积极参与其中，深度讨论了各国商品特色，与中国商品的呼应与结合。13个小组在选品会上大放光彩，为我们带来了一场国际化元素满满的体验之旅。

The students actively participated, engaging in in-depth discussions about the distinctive features of products from various countries and their resonance and integration with China’s goods. The 13 groups shone brightly at the product selection event, offering us an immersive experience rich in international elements.

最后各组的选定情况如图~

The selection results for each group are shown in the figure below.

选品会过后，就迎来了真正的线下市集活动，下面带大家一同回顾活动当日，25级市场营销系13个线下展位销售的情况~

Following the product selection event, the official offline market fair commenced. Below, we’ll review the sales performance at the 13 physical booths set up by the Class of 2025 Marketing Department on the event day.

1.环球灵感铺——塞尔维亚

✨【ISEC Global Inspiration Shop】来啦！✨

✅ 超萌塞尔维亚皮质挂件，小熊&小马款式都有！

✅ 拍立得DIY，定格你的专属春日瞬间~

✅ 解压史莱姆水晶泥，捏走所有坏心情！

✨[ISEC Global Inspiration Shop]is here!✨

✅ Super cute Serbian leather ornaments – available in both bear and horse designs!

✅ Create your own Polaroid DIY photo to capture your unique spring moment~

✅ Unpack the Slime Crystal Clay and sculpt away all your bad moods!

2.豆了个豆包——英国

当英伦精致遇上云南风情✨

采用云南榼藤豆荚制成的豆荚娃娃寓意四季平安四季有福！

豆了个豆包组带着超多好物及小惊喜等你来～

When British elegance meets Yunnan’s unique charm✨

The bean pod doll made from Yunnan Juteng bean pods symbolizes peace and blessings throughout all four seasons!

The Doudou Doubao team has prepared an abundance of great products and little surprises for you!

3.深藏blue——加拿大

枫启丰业步步高，瓷伴万事皆顺遂。

枫叶风铃纳吉气，寓意宏图大展、事业兴旺；

景德陶瓷藏好运，自带安稳福气，诸事圆满。

一枫一瓷，双份祥瑞加持，前路坦荡，前程盛启。

May Fengqi Fengye thrive steadily, and may porcelain bring smooth progress in all endeavors.

The maple leaf wind chime embodies auspicious energy, symbolizing grand ambitions and thriving career prospects.

Jingdezhen ceramic brings good fortune, embodying inherent stability and blessings that ensure success in all endeavors.

With both maple leaves and porcelain as symbols of auspicious blessings, the path ahead is smooth and promising.

4.不想上早8——荷兰

叮!春日限定小摊上线啦！

在长大，扭出春天💐

超可爱扭扭棒花束 +软fufu不织布卡套

💞一针一线，🧶扭出专属春日小美好

💖揣一口袋温柔，赴一场春日之约

💛所有浪漫与温柔，都藏在春光里

✨等你来把春天打包带回家✨

Ding! The spring-exclusive small stall is now open!

As I grow up, I twist out the spring bouquet.

So cute Twisted stick flower bouquet + Soft fufu non-woven cardigan cover

With every stitch and thread, we weave a unique, delightful spring beauty.

The heart holds a gentle warmth in its pocket, ready to attend a spring rendezvous.

All romance and tenderness are hidden in the spring light.

✨Wait for you to pack the spring and bring it home✨

5.躺赢不躺平——澳大利亚

踏清风明月，享国风雅趣

我们有漆扇，考拉挂件，合欢花等不同种类的商品，让你亲手触摸东方美学的温柔，也能带走一份独属于校园的小浪漫。

每一件都藏着我们的心意，只等你来赴这场春日市集之约。

欢迎大家前来购买体验~

Breeze through the clear moonlight; savor the elegance of traditional Chinese culture.

We offer a variety of products, including lacquered fans, koala ornaments, and acacia flowers.

You can personally experience the gentleness of Eastern aesthetics and carry away a touch of unique campus romance.

Each item carries our heartfelt wishes, awaiting your arrival for this spring market rendezvous.

Welcome to purchase and experience~

6.销销乐——新西兰

香薰，源自新西兰的自然馈赠，融原生花香与草木灵气，一室芬芳，尽享纯净松弛的生活诗意。

Aromatherapy

A gift from New Zealand’s nature, blending authentic floral fragrances with the essence of local plants, this room exudes a delightful aroma that allows you to fully savor the poetic beauty of a pure and relaxing lifestyle.

7.五点起床狠人组——帕劳

帕劳深海的精灵

水母气囊支架·耳钉·捏捏乐·石塑画

手边的水母

耳饰上的精致

像大海寄来的一封手写信

视觉与手感双治愈

舞蹈演出同步呈现

The spirits of Palau’s deep seas

Jellyfish Air Sac Stent ·Ear Pin ·Pinch-and-Play Game ·Stone Plastic Painting

The jellyfish right in front of me

The exquisite craftsmanship on the earrings

A handwritten letter sent from the sea

A dual cure for both sight and touch

The dance performance is being presented simultaneously.

8.单身贵族——美国

校园专属精致陶瓷小花

质朴的手工质感长久不会凋零

不必拘泥于心意表达

借淡雅花束留住温柔

用来赠予挚友或是自留点缀，都是恰到好处的浪漫

Exclusively designed, exquisite ceramic flower for campus use

The simple, handmade texture will never fade over time.

There is no need to be overly rigid about expressing one’s intentions.

Preserve the gentleness with a simple bouquet of flowers.

Whether given to a close friend or kept as a personal decoration, it exudes perfect romance.

9.什么档次和我一组——南非

本草香韵 · 国风雅扇

各种功效的中草药香囊，国风手绘水扇和美丽的娜塔莎

还有许多赠品，欢迎大家来体验购买，支持预订！

The Fragrance of Herbal Medicine·An Elegant Fan in Traditional Chinese Style

Herbal sachets with various medicinal properties, hand-painted traditional Chinese-style water fans, and the beautiful Natasha figure.

There are also many free gifts.Welcome to experience and purchase. Support booking!

10.市集小当家——挪威

东方遇北欧·文化市集。

以中华古韵与挪威风情为选品灵感，集结无牙仔系列、民族风杯垫冰箱贴、中式胸针、挪威风景小卡、风铃挂件、四叶草挂坠、拼豆手作等好物，更有手写明信片与友情拍立得，让东方雅致与北欧浪漫撞个满怀，等你来逛～

The East meets the Nordic: A Cultural Market.

Inspired by the timeless charm of Chinese culture and Norwegian aesthetics, this collection features exquisite items including the Wuya Zai series, ethnic-style coasters and fridge magnets, Chinese brooches, miniature Norwegian landscape cards, wind chime ornaments, four-leaf clover pendants, and handcrafted bean motifs. Complemented by handwritten postcards and commemorative instant photos, it perfectly blends Eastern elegance with Nordic romance—a delightful experience waiting for you to explore.

11.雷霆组——爱尔兰

不跟风量产，只做独一份的手作浪漫

本次市集，雷霆组以爱尔兰四叶草不织布为主打，推出多款手工限定挂件与配饰，拒绝流水线同款，坚持每一件都独具特色。

现场还配有简约鲨鱼夹、大长发圈等春日发饰，更有拍立得定格美好与惊喜未知箱，丰富又有氛围感。

Instead of following mass-production trends, we focus on creating truly unique, handmade romantic pieces.

At this market, the Thunder Group featured Irish four-leaf clover non-woven fabric as its signature element, presenting a range of handcrafted limited-edition pendants and accessories. They rejected mass-produced replicas, insisting that each piece boasts unique characteristics.

The venue also features minimalist shark clips and long hair rings as spring-themed hair accessories, along with instant camera units to capture beautiful moments and surprise boxes full of unexpected delights—all adding to a rich and atmospheric experience.

12.全球小破烂精选——新加坡

每一幅石头画、每一条贝壳手链、每一个黏土摆件都独一无二，用朴素原料与用心手艺，贩卖温柔小众的快乐，续写少女心浪漫。

Each stone painting, every shell bracelet, and every clay figurine is one-of-a-kind. Crafted from simple materials with meticulous craftsmanship, they offer a gentle, niche joy, continuing the romantic spirit of youthful hearts.

13.给主播点点关注——新加坡

缓缓生香，年年胜意。

味道是记忆的锚点史莱姆是开启创造力、放松身心和无限乐趣的钥匙。

The fragrance gradually emerges, with each year bringing even greater delight.

Taste is the anchor of memory; Slime is the key to unlocking creativity, relaxing the mind and body, and bringing endless joy.

为了增加活动的互动性，ISEC项目办还新增了第14个展位。

To enhance the event’s interactivity, the ISEC project office has added a 14th exhibition booth.

每个小组可以自制机会卡，自行制定规则，免费发放给前来购物的同学。拥有机会卡的同学，可以在第14个展位上与修老师进行互动，通过回答留学知识的方式获得丰富礼品！

Each group can create their own opportunity cards, establish their own rules, and distribute them free of charge to students who come shopping. Students who possess these opportunity cards will benefit accordingly. You can interact with Teacher Xiu at Booth 14 and win exciting gifts by answering questions about studying abroad!

留学小摊

活动过程中，本学期来华授课的FABIO DE OLVEIRA COELHO以及BERRIL CLARKE教师也与学生就售卖商品展开了讨论，并且支持学生销售活动~

During the event, FABIO DE OLVEIRA COELHO and BERRIL CLARKE, who have been teaching at the university this semester, engaged in discussions with students about product sales and actively supported their marketing efforts.

学生售卖产品的类型丰富且多样，让营销市集不仅仅是买卖活动，更成为了ISEC项目服务研习课程的落地课堂，成为一次完整的商业实战演练。

The wide variety of products sold by students transforms the marketing event into more than just a transactional activity—it evolves into a vibrant marketplace experience.The hands-on implementation of the ISEC Project Service Workshop course serves as a comprehensive business simulation exercise.

本次活动超过6组获得600元以上的销售成绩！豆了个豆包组更是拔得头筹，销售累计金额突破1400元！

More than six teams achieved sales of over 600 yuan in this event! The Douge Doudoubao team took the top spot, with cumulative sales exceeding 1,400 yuan!

营销市集活动已然成为市场营销系代代相传的特色学生活动。

The Marketing Market Event has become a signature student activity passed down through generations within the Marketing Department.

25级106名学生代表市场营销系，第一次走出课堂，走进校园，面对全校师生展示专业能力和专业自信，让每一位参与的同学都能在真实的反馈中理解营销的本质，也让每一位前来逛市集的同学，都能感受到青春创意的鲜活力量，ISEC项目的专属魅力。

A total of 106 students from the 25th cohort representing the Marketing Department stepped out of the classroom for the first time, visiting the entire campus to showcase their professional expertise and confidence before faculty and students alike.This initiative enables every participating student to grasp the essence of marketing through authentic feedback, while allowing all visitors to the market to experience the vibrant energy of youthful creativity and the unique appeal of the ISEC program.

活动融入中外人文交流元素，为师生搭建文化互动平台，丰富校园生活的同时，助力学生树立文化自信，以专业能力传递文化温度。

By integrating elements of Sino-foreign cultural exchanges, this initiative creates a platform for cultural interaction among faculty and students, enriches campus life, fosters cultural confidence among students, and conveys cultural warmth through professional expertise.