香港全职 – 商科/传播/新闻/市场营销相关!香港旅发局招Assistant Manager, Social Media !

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香港旅游发展局（旅发局）是政府资助机构，主要职能是在世界各地宣传和推广香港为旅游胜地，以及丰富旅客在香港的旅游体验。

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Assistant Manager, Social Media Marketing (2-year Renewable Contract)

工作地点：

香港

职位描述：

HOW YOU WILL CONTRIBUTE AND LEARN?

Support KOL recruitment strategy, including identifying suitable creators (mega/macro/micro) aligned with target segments and source markets

Support the preparation of media plans, including creator selection, thematic matching, budget estimates, and performance expectations

Collaborate with KOLs on content creation to develop and produce social-optimised content across formats & approaches that maximise platform performance, ensuring alignment with creative direction is fully on-brand, adhering to HKTB guidelines, brand voice, as well as strong tie-in to Mega Events / Core Experiences

Monitor and track campaign and content performance, contributing to post-activation reviews and optimisation recommendations to refine future KOL collaborations

Assist in planning and executing social media activations to promote mega-events and core experiences, creating engaging campaigns that build awareness, consideration, conversion & advocacy

Support coordination across multiple social channels (e.g., TikTok, Instagram, Xiaohongshu, Douyin) to amplify campaign impact and foster conversations

Handle day-to-day logistics for invited KOLs, including itinerary coordination, experience customisation, transportation, accommodation, and on-site assistance

Provide hospitality support during visits, working with fixers / guides to ensure seamless and content-friendly experiences

Assist Worldwide Offices (WWOs) with their KOL visits, including meet & greets, site inspections, event access, and collaboration setup and follow-up to nurture relationships and evaluate outcomes

Undertake any other duties as assigned by supervisors

WHO ARE WE LOOKING FOR?

Bachelor’s Degree holder, preferably major in Business, Marketing, Communications, Journalism or related discipline

5 years of relevant experience, with 3 years in influencer / KOL coordination and social media activation is preferred

Hands-on experience in KOL outreach, content collaboration, or activation execution; familiarity with mega-events or destination promotion is advantageous

Good network or knowledge of influencer ecosystems (Mainland, Southeast Asia, global) and platforms like Xiaohongshu, Douyin, Instagram, TikTok

Solid experience in social media operation and influencer engagement

Strong organisational, coordination, and communication skills

Excellent written (in both English and Chinese) and verbal communication skills

Flexible with working hours during events/activations

申请方式

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