入境旅游营销|2022贵州境外新媒体运营维护年度报告Guizhou Social Media Operations Report

2020年初至今，中国的入境旅游业因受到新冠疫情的影响陷入停滞。贵州旅游宣传没有因为疫情而停滞不前，而是利用疫情带来的行业停滞期进行高效而充分的境外营销宣传，争取为贵州旅游在后疫情时代的中国入境旅游业竞争做出更充分的准备。

Since the beginning of 2020, China’s inbound tourism industry has come to a standstill due to the impact of the COVID-19 epidemic. Instead of stagnating because of the epidemic, Guizhou tourism promotion has continued to carry out efficient and adequate overseas marketing campaigns. This is in an effort to better prepare Guizhou tourism to compete in the inbound tourism industry in the future.

在2021至2022年度，云南彼端旅游负责运营和维护贵州省文化和旅游厅5个海外新媒体社交平台，包括Facebook（脸书）、Twitter（推特）、Youtube（油管）、图片社交平台Instagram（照片墙）、 Pinterest（拼特）这5个影响力最大、最权威的网络社交平台。

In the year 2021-2022, Yunnan Otherside Travel was commissioned by the Guizhou Provincial Department of Culture and Tourism to operate and maintain its five overseas social media platforms, including Facebook, Twitter, Youtube, Instagram, and Pinterest, which are the five most influential and authoritative online social platforms.

经过一年的运营维护，贵州各海外新媒体平台超期完成了全年营销任务，进一步积累了粉丝基础，贵州旅游在海外的影响力也实现了跨越的提升。

Guizhou Provincial Department of Culture and Tourism’s overseas social platforms have exceeded their annual operation targets ahead of schedule after a year of operation. This has contributed to further increasing the fan base and improving the influence of Guizhou tourism overseas.

由凤凰网、中国传媒大学广告学院旅游传播研究中心联合成立的海外新媒体国际传播影响力指数实验室发布了2022年第4期（10月）《全国省级文化和旅游新媒体国际传播影响力指数报告》。

报告显示，在全国省级文化和旅游在Facebook平台上的23个账号中，贵州省（Amazing Guizhou）的粉丝吸引力指数排名第一，传播影响力指数排名前十。

The Overseas New Media International Communication Influence Index Lab, jointly established by ifeng.com and the Tourism Communication Research Center of the School of Advertising, Communication University of China, has released the 4th (October) 2022 National Provincial Culture and Tourism New Media International Communication Influence Index Report.

The report shows that among the 23 accounts of provincial culture and tourism departments on the Facebook platform nationwide, Guizhou Province (Amazing Guizhou) ranked in the top 10 in the communication influence index and 1st in the fan attractiveness index.

2022年第4期全国省级文化和旅游新媒体Facebook传播影响力TOP 10

贵州省在全国省级文旅新媒体国际综合传播影响力指数排名前十。

The report shows that Guizhou Province ranks in the top 10 of the national provincial-level culture and tourism new media international comprehensive communication influence index.

2022年第4期全国省级文化和旅游新媒体国际综合传播影响力TOP 10

在全国省级文化和旅游在Instagram平台上的19个账号中，贵州省Instagram （amazingguizhou）传播影响力指数排名前十。

Among the 19 accounts of provincial culture and tourism departments on the Instagram platform nationwide, Guizhou’s Instagram (amazingguizhou) ranked in the top 10 in terms of the communication influence index.

2022年第4期全国省级文化和旅游新媒体Instagram传播影响力TOP 10

我们相信，在持续且高质量的营销推广工作下，贵州旅游定会在境外旅游市场打开一片天地！下面我们将和大家分享一些各个平台的精彩贴文。

We believe Guizhou tourism will have a tremendous impact on the overseas tourism market when it carries out continuous and high-quality marketing efforts! Here are some awesome postings from Guizhou’s overseas social media platforms.

Facebook部分帖子截图

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