From the night skies of Vientiane, Laos, to the rugged mountain roads of Bolivia; from Australia’s proving grounds of endurance to the split-second, game-deciding moments on Central America’s baseball diamonds, BAIC FOTON is leveraging the power of sports to expand its global brand influence.

从老挝万象的夜幕之下，到玻利维亚的极限山道；从澳大利亚的意志试炼场，到中美洲棒球赛的瞬息决胜局，北汽福田，正以体育为支点，提升品牌全球影响力。

A Shared Love for Running Across Borders

奔跑，跨越国界的共同热爱

In Vientiane, the capital of Laos, the inaugural Night Half Marathon officially got underway. As an official partner of the event, BAIC FOTON Laos provided comprehensive support throughout the race, deploying reliable logistics vehicles and dedicated on-course assistance to accompany thousands of runners as they pushed their limits under the night sky. More than just a sporting event, it was a testament to BAIC FOTON’s commitment to local development and its dedication to helping drive Laos forward.

在老挝首都万象，首届夜间半程马拉松鸣枪开跑。作为赛事的官方合作伙伴，北汽福田老挝全程护航，用可靠的后勤保障车辆与贴心的赛道支持，陪伴数千名跑者穿越夜色、突破自我。这不仅是一场赛事，更是北汽福田扎根当地、驱动老挝向前的行动承诺。

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Running also served as a bridge in Central America, where BAIC FOTON Centroamérica joined hands with local communities during the La Pollera 10K Road Race to celebrate every runner’s journey toward personal achievement through talent, dedication, and discipline. Every kilometer counts—not only as a runner’s belief, but also as a reflection of BAIC FOTON’s unwavering commitment to quality, reliability, and responsibility.

同样以奔跑为纽带，在中美洲的La Pollera 10公里路跑赛事中，北汽福田中美携手当地社区，见证每一位跑者用天赋与自律书写属于自己的荣耀时刻。每一公里都算数，这是跑者的信念，也是北汽福田对品质与责任的坚守。

Pushing Limits: A Brand DNA That Knows No Boundaries

极限，从不设限的品牌基因

Descending from the Andean highlands at an altitude of 4,718 meters and winding through cloud forests and dense jungle, Bolivia’s Yungas Road is often regarded as one of the most dangerous roads in the world. It is on this extreme terrain that the FOTON TUNLAND demonstrates its toughness and capability, proving that true conquest begins with the courage to push beyond limits. Equipped with a powerful drivetrain and a robust vehicle structure, the TUNLAND delivers dependable protection and stable handling, enabling drivers to tackle challenging mountain roads with confidence and control.

从海拔4718米的安第斯高原直冲而下，穿越云林与丛林——玻利维亚永加斯被称为“世界上最危险的道路之一”。而正是在这片极限地形上，福田TUNLAND用坚韧与性能证明：真正的征服，始于不设限的勇气。凭借强大的动力系统和可靠的车身结构，TUNLAND为驾驶者提供安全保护和稳定操控，从容征服险峻山路。

In Australia, BAIC FOTON proudly supported the renowned endurance challenge show SEARCH4HURT, showcasing how explosive power and lasting resilience come together to push human potential beyond expectations. Through this partnership, FOTON aligned its brand spirit with the determination, courage, and perseverance demonstrated by every participant. Meanwhile, at the TCP Pickup Challenge held in La Plata, Argentina, the FOTON TUNLAND claimed its first series championship, proving its capabilities where performance matters most—on the track. From fiercely contested qualifying rounds to the final-lap sprint for victory, every precise corner and every surge of acceleration reflected TUNLAND’s relentless pursuit of reliability, power, and driving excellence.

在澳大利亚，北汽福田助力知名意志挑战秀“SEARCH4HURT”，在极限体能的对决中，见证爆发力与持久耐力如何共同塑造超越想象的强者。在阿根廷拉普拉塔举办的TCP皮卡挑战赛上，TUNLAND斩获首个系列赛冠军——在最关键的赛场，实力尽显。从激烈角逐的资格赛，到最后一圈的冲刺对决，每一次精准过弯、每一声全速轰鸣，都在诉说TUNLAND对可靠性能与澎湃动力的执着追求。

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Precision: The Winning Moment of Teamwork

精准，团队协作的制胜时刻

On the baseball field, the game can turn in a matter of seconds, where precision, focus, and seamless teamwork are all indispensable. Across baseball competitions in Central America, BAIC FOTON and the athletes together embody a shared truth: true strength comes not only from bursts of performance but also from consistency and resilience; not only from individual excellence but from collective unity. This spirit of “acting as one” is deeply rooted in BAIC FOTON’s DNA, guiding everything from R&D and manufacturing to service and mobility solutions.

棒球场上，分秒之间局势逆转，精准、专注、团队默契缺一不可。在中美洲的棒球赛事中，北汽福田与运动员们一同诠释：真正的力量，来自爆发，也来自坚守；来自个体，更来自团队。这种“合而为一”的协同精神，正是北汽福田从研发到服务、从制造到出行解决方案的一贯底色。

Similarly, in Peru, BAIC FOTON signed a partnership agreement with the Peruvian Volleyball Federation (FPV), becoming a new sponsor of one of the country’s most popular sports. During the 2024 FIVB U17 Women’s World Championship held in Lima, BAIC FOTON served as the official designated mobility provider, offering transportation support not only for the Peruvian women’s national team but also ensuring safe and reliable travel for the Chinese U17 team throughout the tournament. On the volleyball court, every jump and spike reflects the power of teamwork; beyond the court, BAIC FOTON provides dependable support that empowers every team to compete with confidence and determination.

无独有偶，在秘鲁，北汽福田与秘鲁排球联合会（FPV）签署合作协议，成为该国最受欢迎体育项目的新赞助商。2024年U17女排世锦赛在秘鲁利马举行，北汽福田作为官方指定用车提供商，不仅为秘鲁女排队提供赛事接驳服务，更为中国U17女排队在秘鲁的赛事出行保驾护航。排球场上，每一次跳跃、每一次扣杀都凝聚着团队的力量；赛场之外，北汽福田以可靠保障助力每一支队伍奋勇拼搏。

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Sports marketing has never been just about brand exposure. In Costa Rica, at the Rodeo Championship, the FOTON TUNLAND demonstrated its raw power—effortlessly towing heavy wagons and conquering rugged terrain, proving it is more than a pickup truck, but a versatile all-terrain machine built for those who dare to be strong. In Portugal, BAIC FOTON partnered with Brave Heart to deliver the TUNLAND G7, supporting the Cascais coastal lifeguard units in responding more efficiently to rescue missions and enhancing beach safety across the region. In Ecuador, the employee football tournament “Copa FOTON’ brought passion and teamwork to the pitch, reflecting the spirit of collaboration and determination that defines BIAC FOTON. Meanwhile in Africa, the FOTON AUMARK mobile broadcast vehicle supported the Côte d’Ivoire national television coverage of the Africa Cup of Nations, bringing the excitement of the beautiful game to millions of households.

体育营销从来不只是品牌露出。在哥斯达黎加，Rodeo牛仔竞技锦标赛现场，福田TUNLAND展示了原始力量：从轻松拖拽重载马车到征服崎岖地形，用实力证明——它不只是一辆皮卡，更是为强者而生的全能战车。在葡萄牙，北汽福田与Brave Heart合作交付Tunland G7，用于支持卡斯凯什海岸全线救生队，帮助他们更高效地响应救援任务，提升区域海滩安全。在厄瓜多尔，北汽福田员工足球赛“Copa FOTON”火热开赛，激情与团队精神在绿茵场上迸发，正如北汽福田所倡导的协同与拼搏。此外，在非洲，福田AUMARK移动转播车承担科特迪瓦国家电视台非洲国家杯赛事转播重任，将绿茵激情传递到千家万户。

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While arenas have boundaries, vitality knows no limits. Wherever the events take place, the brand spirit travels with them; wherever support is provided, the values of breakthrough, resilience, collaboration, and progress are put into action. All of this resonates deeply with BAIC FOTON’s intrinsic drive for continuous evolution and its unwavering pursuit of excellence.

赛场有界，活力无疆。赛事所至，品牌精神随之传递；护航所向，突破、坚韧、协同、向前尽皆践行。这一切，与北汽福田持续进化、追求卓越的内生动力，深度共鸣。

Looking ahead, BAIC FOTON will continue to integrate into everyday life across the globe in diverse ways, using reliable products, innovative technologies, and sincere actions to power every journey and safeguard every passion.

未来，北汽福田将继续以多元形式融入全球各地的生活场景，用可靠的产品、创新的技术与真诚的行动，驱动每一次奔赴，守护每一份热爱。

Keep Moving Forward, Never Stop.

向前，永不止步。