SSCI征稿: 服务营销理论与实践发展

本期征稿期刊：Journal of Services Marketing

【主题】服务营销理论与实践发展的历史视角

【关键词】服务营销，理论演进，产学协同，跨学科研究

征稿信息

征稿期刊

Journal of Services Marketing

期刊指标

IF 4.5 (JCR 2024)

SSCI

Q2 (BUSINESS 94/316)

ABS 2 / ABDC A / FMS C

年发文量57

征稿主题

Historical Perspectives on the Development of Services Marketing Theory & Practice

细分领域

Institutional and economic influences on the developmental trajectory of services marketing

How global economic shifts, service-dominant economies, and institutional changes have shaped services marketing thought and practice.

Government policy and public-sector interventions in shaping services marketing

The role of regulation, subsidies, and public policy in shaping service innovation, access, and consumer trust.

Universities, foundations, and research bodies driving services marketing scholarship

How academic institutions and funding priorities have advanced (or limited) service-focused research agendas.

Influential thought leaders and seminal contributions to services marketing theory

Contributions from pioneers in services marketing and how their ideas continue to shape the field.

Critical historical incidents that defined turning points in the evolution of services marketing

Key academic milestones such as the services marketing paradigm shift, the emergence of the Service-Dominant Logic, or the integration of technology-driven service models.

Key economic, political, or other non-academic that halted or redirected the evolution of services marketing

The evolution and decline of “goods-dominant” perspectives in favor of service-centric approaches

How services marketing moved beyond logistics and distribution roots to embrace co-creation, customer experience, and value-in-use.

How abandonment of the traditional focus of services marketing as a distribution mechanism has affected the evolution of services marketing

The impact of behavioralism and over-quantification on services marketing research

Has the push for quantification diminished the richness of service experience, relationship, and experiential research?

How has the refocusing of services marketing from a distribution/managerial to behavioral perspective affected the evolution of service marketing

The design and transformation of PhD programs in services marketing

How doctoral education influences the future direction of services marketing research and theory development changes needed in PhD programs to enhance services marketing’s academic reputation and managerial acceptance

Bridging the gap between service marketing research and practice

Examining the decline of practitioner engagement, CMO influence, and how to restore relevance and impact.

Industry-academia disconnection and its effect on services marketing innovation

Case studies and solutions for integrating academic insights with real-world service design and delivery.

The growing internationalization of services marketing scholarship

The role of cross-cultural research and international collaborations are reshaping services marketing theory and practice.

Historical and philosophical influences on services marketing

The impact of ancient philosophy, social theory, and international schools of thought (e.g., German Historical School) on service theories.

Restoring services marketing’s societal and ethical grounding

Addressing the role of services in societal well-being, equity, and sustainability beyond consumer-centric metrics.

Balancing stakeholder well-being in services ecosystems

Exploring how services marketing can equally consider customers, employees, providers, and society at large.

The positioning of services marketing within the broader business academic ecosystem

Why services marketing is critical to the future of marketing scholarship and how to increase its influence.

Why services marketing is critical to the restoration of marketing’s managerial influence

Revitalizing services marketing through interdisciplinary and practice-driven research

Prescriptions for overcoming the existing myopia by integrating technology, psychology, operations, and social sciences.

Identifying and explaining the role of the shifting developmental drivers across eras in services marketing

Examining how factors such as the wealthy’s determination to establish business as a profession, world wars, population shifts (e.g., urbanization and the baby boom), economic changes (e.g., the Industrial Revolution and the Great Depression), social changes (the increasing rate of entry of women into the work force) affected the developmental trajectory of services marketing

Role of services/service marketing journal editors, editorial review boards, and professional associations in righting the ship.

Tracing how professional associations affected developmental trajectory of services marketing (e.g., the shift of the AMA from a balanced practitioner-academic membership base to an exclusively academic orientation

The influence of journal editors and ERBs on the developmental trajectory of services marketing

Is marketing best understood as a science, or should it be recognized as a profession akin to law or medicine?

A consideration of how the shift from a professionalization to behavioral perspective affected the developmental trajectory of services marketing

The role of services marketing in reversing the declining inter-disciplinary influence of marketing research and standing among practitioners?

How can services marketing scholars improve the cross-disciplinary recognition of the importance of marketing research (i.e., citation rates) as well as the acceptance of CMOs and other marketing practitioners in the executive suite.

重要时间

Submission Deadline: 31 July 2026

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