SSCI征稿: 社会营销与可持续未来

本期征稿期刊：European Journal of Marketing

【主题】社会营销与可持续未来

【关键词】社会营销，可持续发展，数字技术，系统治理

征稿信息

征稿期刊

European Journal of Marketing

期刊指标

IF 5.1 (JCR 2024)

SSCI

Q1 (BUSINESS 73/316)

ABS 3 / ABDC A* / FMS B

年发文量82

征稿主题

Social Marketing and Sustainable Futures

细分领域

Critical reviews of social marketing’s development and its relevance to sustainability

Conceptual and theoretical contributions linking social marketing to sustainable futures

Social marketing and its application to addressing environmental and social challenges

Systems social marketing and multi-actor, multi-level approaches to sustainability

Social marketing models and frameworks for climate action, circular economy, waste reduction, and resource stewardship

Social marketing interventions promoting sustainable consumption and production

Community-based social marketing and collective approaches to sustainable behaviour change

Social marketing supporting policy development, institutional change, and governance for sustainability

Ethical considerations in sustainability-focused social marketing, including autonomy, power, and representation

Social marketing communication strategies for sustainability, including narrative, identity, and social norms

Digital, AI-enabled, and technology-supported social marketing for sustainable behaviour change

Segmentation and audience insight for sustainability-oriented social marketing

Evaluation and measurement of social marketing’s societal impact in sustainability contexts

Social marketing applications in public health that intersect with sustainable futures

Social marketing for prevention, long-term behaviour maintenance, and resilience-building

Branding, value creation, and market-shaping activities within social marketing for sustainability

Cross-cultural and international challenges in social marketing for sustainable futures

重要时间

Submission Deadline: 30 October 2026

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