智联校园·产学用一体化生活好物营销实践项目
三大核心创新点
AI 驱动的校园精准营销创新
AI-Driven Innovation in Campus Precision Marketing
利用人工智能技术实现用户画像分析与内容个性化生成，针对大学生群体偏好定制短视频、直播脚本及种草文案，用机器人直播的形式大幅提升用户停留率和内容转化率。同时通过 AI 选品工具匹配校园需求，优化产品组合，解决传统营销 “广撒网、低精准” 的痛点，实现品牌方与学生需求的高效对接。
By leveraging artificial intelligence technology, we conduct user portrait analysis and personalized content generation, customizing short videos, live streaming scripts, and product recommendation copy tailored to the preferences of college students. The adoption of robotic live streaming has significantly improved user retention rates and content conversion rates. Meanwhile, AI-powered product selection tools are utilized to match campus demands, optimize product portfolios, address the pain points of "broad casting with low precision" in traditional marketing, and achieve efficient connections between brands and student needs.
Tripartite-Linked Industry-University-Application Closed-Loop Model
三方联动的产学用闭环模式
/
构建 “高校提供实践场景 + 大学生负责运营执行 + 品牌方供给产品” 的协同体系，将赛事实践与专业课程、创新创业教育深度绑定。学生在实战中掌握电商运营、数据分析技能，品牌方获得低成本校园渠道增量，高校实现实践教学落地，形成多方共赢的产学用闭环。
We have built a collaborative system of "universities providing practical scenarios + college students in charge of operation and execution + brand suppliers providing products", deeply integrating competition practice with professional courses and innovation and entrepreneurship education.
Students master e-commerce operation and data analysis skills through real-world practice, brands gain low-cost incremental campus channel access, and universities achieve the implementation of practical teaching, forming a multi-win Industry-University-Application closed loop.
Scenario-Based Campus Social E-Commerce Operation
场景化校园社交电商运营
/
围绕校园生活场景打造 “宿舍好物分享”“课间零食补给” 等主题营销活动，结合校园社群、朋友圈联动，线下直接送达等渠道，构建熟人社交裂变体系。通过 AI 直播助手降低直播门槛，让学生团队高效完成带货转化，探索适合年轻群体的轻量化电商运营路径，为品牌方积累校园私域流量。
We create themed marketing activities such as Dormitory Essentials Sharing and Breaktime Snack Supply centered on campus life scenarios. By integrating campus communities, WeChat social networking, and on-campus direct delivery, we build a social fission system based on acquaintances.
With AI live streaming assistants, we lower the barrier to live commerce, enabling student teams to efficiently achieve sales conversion. We explore a lightweight e-commerce operation path suitable for young people and help brands accumulate campus private domain traffic.
Commitment of the Participating Team
参赛团队承诺
/
我们郑重承诺：已仔细研读全国大学生电子商务 “创新、创意及创业” 挑战赛产学用 BUC 赛道规则，完成本项目的完整规划与落地准备。
本项目以 “智联校园・产学用一体化生活好物营销” 为核心，聚焦生活用品与零食品类，通过 AI 技术赋能、三方联动模式及场景化运营三大创新点，实现品牌产品在校园市场的高效推广。我们将严格遵守赛事各项规定，诚信参赛、规范运营，确保所有数据与成果真实可追溯；若违反赛事协议或承诺内容，自愿承担相应责任，接受大赛组委会处理。
We solemnly promise that we have carefully studied the rules of the Industry-University-Application (BUC) Track of the National College Students E-commerce "Innovation, Creativity and Entrepreneurship" Challenge, and have completed the full planning and implementation preparation for this project.
Centered on Smart Campus • Integrated Industry-University-Application Marketing for Daily Necessities, this project focuses on daily necessities and snacks. Through three innovations: AI-enabled empowerment, tripartite linkage model, and scenario-based operation, it achieves efficient promotion of brand products in the campus market.
We will strictly abide by all regulations of the competition, participate with integrity and operate in a standardized manner, and ensure that all data and results are authentic and traceable. If we violate the competition agreement or this commitment, we voluntarily undertake corresponding responsibilities and accept the decisions of the competition organizing committee.
TASTE
详情请关注公众号和抖音号
贴图 | 本人拍摄
三大核心创新点
AI 驱动的校园精准营销创新
AI-Driven Innovation in Campus Precision Marketing
利用人工智能技术实现用户画像分析与内容个性化生成，针对大学生群体偏好定制短视频、直播脚本及种草文案，用机器人直播的形式大幅提升用户停留率和内容转化率。同时通过 AI 选品工具匹配校园需求，优化产品组合，解决传统营销 “广撒网、低精准” 的痛点，实现品牌方与学生需求的高效对接。
By leveraging artificial intelligence technology, we conduct user portrait analysis and personalized content generation, customizing short videos, live streaming scripts, and product recommendation copy tailored to the preferences of college students. The adoption of robotic live streaming has significantly improved user retention rates and content conversion rates. Meanwhile, AI-powered product selection tools are utilized to match campus demands, optimize product portfolios, address the pain points of "broad casting with low precision" in traditional marketing, and achieve efficient connections between brands and student needs.
Tripartite-Linked Industry-University-Application Closed-Loop Model
三方联动的产学用闭环模式
/
构建 “高校提供实践场景 + 大学生负责运营执行 + 品牌方供给产品” 的协同体系，将赛事实践与专业课程、创新创业教育深度绑定。学生在实战中掌握电商运营、数据分析技能，品牌方获得低成本校园渠道增量，高校实现实践教学落地，形成多方共赢的产学用闭环。
We have built a collaborative system of "universities providing practical scenarios + college students in charge of operation and execution + brand suppliers providing products", deeply integrating competition practice with professional courses and innovation and entrepreneurship education.
Students master e-commerce operation and data analysis skills through real-world practice, brands gain low-cost incremental campus channel access, and universities achieve the implementation of practical teaching, forming a multi-win Industry-University-Application closed loop.
Scenario-Based Campus Social E-Commerce Operation
场景化校园社交电商运营
/
围绕校园生活场景打造 “宿舍好物分享”“课间零食补给” 等主题营销活动，结合校园社群、朋友圈联动，线下直接送达等渠道，构建熟人社交裂变体系。通过 AI 直播助手降低直播门槛，让学生团队高效完成带货转化，探索适合年轻群体的轻量化电商运营路径，为品牌方积累校园私域流量。
We create themed marketing activities such as Dormitory Essentials Sharing and Breaktime Snack Supply centered on campus life scenarios. By integrating campus communities, WeChat social networking, and on-campus direct delivery, we build a social fission system based on acquaintances.
With AI live streaming assistants, we lower the barrier to live commerce, enabling student teams to efficiently achieve sales conversion. We explore a lightweight e-commerce operation path suitable for young people and help brands accumulate campus private domain traffic.
Commitment of the Participating Team
参赛团队承诺
/
我们郑重承诺：已仔细研读全国大学生电子商务 “创新、创意及创业” 挑战赛产学用 BUC 赛道规则，完成本项目的完整规划与落地准备。
本项目以 “智联校园・产学用一体化生活好物营销” 为核心，聚焦生活用品与零食品类，通过 AI 技术赋能、三方联动模式及场景化运营三大创新点，实现品牌产品在校园市场的高效推广。我们将严格遵守赛事各项规定，诚信参赛、规范运营，确保所有数据与成果真实可追溯；若违反赛事协议或承诺内容，自愿承担相应责任，接受大赛组委会处理。
We solemnly promise that we have carefully studied the rules of the Industry-University-Application (BUC) Track of the National College Students E-commerce "Innovation, Creativity and Entrepreneurship" Challenge, and have completed the full planning and implementation preparation for this project.
Centered on Smart Campus • Integrated Industry-University-Application Marketing for Daily Necessities, this project focuses on daily necessities and snacks. Through three innovations: AI-enabled empowerment, tripartite linkage model, and scenario-based operation, it achieves efficient promotion of brand products in the campus market.
We will strictly abide by all regulations of the competition, participate with integrity and operate in a standardized manner, and ensure that all data and results are authentic and traceable. If we violate the competition agreement or this commitment, we voluntarily undertake corresponding responsibilities and accept the decisions of the competition organizing committee.
TASTE
详情请关注公众号和抖音号
贴图 | 本人拍摄
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