体育营销攻坚南美!广汽深耕阿根廷,助阵板式网球赛,EMZOOM驰骋顶级赛场
滑动查看英文版
Slide to English Version
近日，广汽在阿根廷市场持续深耕，动作频频。一方面，广汽以官方赞助商及安全车提供商的双重身份，亮相当地极具声望的TC2000锦标赛，旗下EMZOOM车型担任赛事官方安全车，在赛道上充分展现了中国汽车的卓越性能与品牌魅力。另一方面，继第一季度赞助布宜诺斯艾利斯Premier Padel P1板式网球赛并收获良好市场反响后，广汽在第二季度再次拿下该赛事赞助权益。以此两大体育赛事为纽带，深度融入阿根廷本土体育文化，为深耕阿根廷、辐射拉美市场注入强劲动力。
近日，广汽赞助TC2000锦标赛
2026年1月
广州赞助Premier Padel P1板式网球赛
广汽与 TC2000 锦标赛的合作信息已在双方社交媒体上官宣，广汽品牌标识也正式出现在赛事现场官方合作名单中，而Premier Padel P1板式网球赛的二度携手赞助，更是广汽在拉美体育营销领域持续深耕的重要落子。
广汽与TC2000锦标赛
共同在社交媒体上官宣这一信息
GAC出现在赛事现场官方合作名单中
作为阿根廷全国性年度汽车赛事，TC2000锦标赛全年在阿根廷多省份举办12场分站赛，聚集了大批关注汽车创新、性能与技术的核心粉丝，是品牌触达当地核心受众、提升区域影响力的关键平台。阿根廷赛车文化底蕴深厚，TC2000锦标赛更是当地汽车圈层的核心话题，广汽的深度参与，实现了品牌与本土汽车文化的自然融合，为搭建与消费者的情感联结筑牢基础。
赛事期间，EMZOOM肩负TC2000官方安全车职责，全程赛道领航，高频出现在现场及官方转播画面中，实现品牌高效曝光。除核心赛道露出外，广汽构建了多维度传播矩阵：赛道周边全域铺设品牌标识，强化现场视觉渗透；赛事官方转播环节的品牌口播与画面植入，触达电视及数字平台广泛受众；线下与赛车爱好者、发烧友面对面互动，深化品牌感知；各社交平台同步输出赛事内容，扩大传播边界，实现线上线下同频发力。
▲滑动查看更多▲
▲滑动查看更多▲
阿根廷TC2000锦标赛安全车：EMZOOM
广汽于今年第一季度首次赞助的布宜诺斯艾利斯Premier Padel P1板式网球赛，隶属于卡塔尔航空Premier Padel Tour体系，是国际范围内极具重要性的板式网球赛事之一。该赛事第二季度的比赛将于2026年5月11日-17日，在阿根廷布宜诺斯艾利斯的玛丽・特兰・德・韦斯体育场 —— 罗卡公园竞技场举办，赛事将汇聚全球顶尖职业板式网球选手同台竞技，为期一周的赛程将持续吸引数千名观众观赛，广汽也将凭借此次第二季度的再度合作，持续借势赛事实现品牌在拉美高端体育场景的深度曝光。
广汽在社交媒体上官宣赞助布宜诺斯艾利斯Premier Padel P1板式网球赛
2026年第一季度布宜诺斯艾利斯Premier Padel P1板式网球赛比赛画面中
GAC品牌标识醒目呈现
从牵手TC2000锦标赛，到赞助布宜诺斯艾利斯Premier Padel P1板式网球赛，广汽的体育营销动作，影响力不仅覆盖阿根廷本土，更辐射整个拉美地区。阿根廷作为拉美赛车文化最具热情与影响力的市场，也是广汽辐射拉美市场的重要支点，此次两大体育赛事的落地，显著提升品牌在拉美的知名度与好感度，让中国汽车品牌的口碑突破地域限制，向全拉美延伸，彰显广汽深耕拉美市场的长远考量。
此次接连参与阿根廷两大体育赛事，带给广汽的不仅是曝光度的提升，更夯实了品牌公信力，拉近了与当地消费者的情感距离，在赛车粉丝、体育爱好者、潜在客户、经销商及行业各界面前，进一步强化了广汽现代化、具竞争力、有雄心的定位。
未来，随着广汽持续深耕阿根廷市场，此类深度融入当地核心文化场景的举措将不断推进，进一步塑造中国汽车品牌在南美市场的良好形象，助力广汽在此稳步前行，逐步成为南美市场的重要参与者与推动者，以体育营销新实践书写中国汽车国际化的全新篇章。
滑动查看中文版
Slide to Chinese Version
GAC Advances Its Sports Marketing Strategy in South America, Deepening Its Roots in Argentina, with Support for the Padel Tournament and EMZOOM in the Spotlight
Recently, GAC has been deepening its layout in the Argentine market with a flurry of strategic moves. On one hand, GAC made its debut at the prestigious local TC2000 Championship as both the official sponsor and the safety car provider, with its EMZOOM model serving as the official safety car of the tournament, fully demonstrating the outstanding performance and brand appeal of Chinese automobiles on the track. On the other hand, following the successful sponsorship of the Buenos Aires Premier Padel P1 in the first quarter, which garnered excellent market response, GAC secured the sponsorship rights for the tournament again in the second quarter. Taking these two major sports events as a link, GAC is deeply integrating into Argentina's local sports culture, injecting strong impetus into its in-depth development in Argentina and its radiation across the Latin American market.
GAC sponsors the TC2000 Championship recently
GAC sponsors the Premier Padel P1 in January 2026
The cooperation between GAC and the TC2000 Championship has been officially announced on both parties' social media platforms, and GAC's brand logo has been formally listed among the official partners at the tournament venue. The renewed sponsorship of the Premier Padel P1 marks another important step for GAC in its continuous deepening of sports marketing in Latin America.
GAC and the TC2000 Championship jointly announced this cooperation news on social media
GAC is featured on the official partner list at the tournament venue
As a national annual motorsport event in Argentina, the TC2000 Championship hosts 12 rounds of regional competitions across multiple provinces of Argentina each year, attracting a large number of core fans who care about automotive innovation, performance and technology. It is a key platform for brands to reach local core audiences and enhance regional influence. Argentina boasts a profound motorsport culture, and the TC2000 Championship is a central topic in the local automotive circle. GAC's in-depth participation has realized the natural integration of the brand with local automotive culture, laying a solid foundation for building an emotional connection with consumers.
During the tournament, the EMZOOM took on the role of the official safety car for the TC2000 Championship, leading the way on the track throughout the event and appearing frequently in on-site and official broadcast footage, achieving high-efficiency brand exposure. Beyond core track presence, GAC has built a multi-dimensional communication matrix: brand logos are displayed across all areas around the track to strengthen on-site visual penetration; brand voiceovers and on-screen integrations are featured in the official broadcast of the tournament, reaching a wide audience on television and digital platforms; offline face-to-face interactions are held with racing enthusiasts to deepen brand perception; and tournament content is released simultaneously on various social platforms to expand communication boundaries, achieving synergistic online and offline efforts.
▲滑动查看更多▲
▲Swipe to view more▲
The official safety car of the Argentine TC2000 Championship: EMZOOM
The Buenos Aires Premier Padel P1, first sponsored by GAC in the first quarter of this year, is part of the Qatar Airways Premier Padel Tour system and one of the most important international padel tournaments. The second-quarter edition of the tournament will be held from May 11 to 17, 2026, at the Mary Terán de Weiss Stadium - Roca Park Arena in Buenos Aires, Argentina. The tournament will bring together the world's top professional padel players to compete against each other, and the week-long event will attract thousands of spectators. With this renewed cooperation in the second quarter, GAC will continue to leverage the tournament to achieve in-depth brand exposure in high-end sports scenarios across Latin America.
GAC announces the sponsorship of the Buenos Aires Premier Padel P1 on social media
GAC's brand logo is prominently displayed in the footage of the Buenos Aires Premier Padel P1 in the first quarter of 2026
From partnering with the TC2000 Championship to sponsoring the Buenos Aires Premier Padel P1, GAC's sports marketing initiatives have an influence that extends not only across Argentina but also across the entire Latin American region. As a market with the greatest passion for and influence on motorsport culture in Latin America, Argentina is also a crucial fulcrum for GAC's radiation across the Latin American market. The launch of these two major sports events has significantly boosted the brand's popularity and favorability in Latin America, allowing the reputation of Chinese auto brands to break geographical boundaries and extend across the whole of Latin America, demonstrating GAC's long-term vision for deepening its layout in the Latin American market.
GAC's successive participation in these two major Argentine sports events has not only raised the brand's exposure but also consolidated its brand credibility and narrowed the emotional distance with local consumers. It further reinforced GAC’s positioning as a modern, competitive, and ambitious brand among motorsport fans, sports enthusiasts, prospective customers, dealers, and the industry.
In the future, as GAC continues to deepen its presence in the Argentine market, such initiatives of deep integration into local core cultural scenarios will be further promoted. This will help shape a positive image of Chinese auto brands in the South American market, support GAC's steady development here, and gradually make it an important participant and promoter in the South American market, writing a brand-new chapter for the internationalization of Chinese automobiles with new practices in sports marketing.
评论