SSCI征稿: B2B营销与可持续转型价值创造

本期征稿期刊：Industrial Marketing Management

【主题】B2B营销与销售在重塑可持续转型价值创造中的核心作用

【关键词】B2B营销管理，B2B销售管理，可持续转型，循环经济，可持续性，技术，人工智能，数字平台

征稿期刊

Industrial Marketing Management

期刊指标

IF 7.5 (JCR 2024)

SSCI

Q1 (BUSINESS 29/316)

Q1 (MANAGEMENT 34/420)

ABS 3 / ABDC A* / FMS B

中科院大类2区

年发文量156

征稿主题

The Central Role of B2B Marketing and Sales in Reframing Value Creation for Sustainable Transformation

细分领域

B2B marketing and sales management in transitions towards circular economy, regenerative models, net-zero emissions, and increased biodiversity.

Interplay between policy and regulation and B2B in environmental challenges.

Digital technologies in sustainable B2B marketing: digital platforms, AI, data-driven models, and other tools for circular/sustainable value creation.

Understanding customers’ challenges in advancing environmental and economic sustainability, and the implications for selling, business development, and value-chain design and modeling.

Value-based and sustainability-oriented selling approaches in circular and regenerative economy.

Interorganizational collaboration and organization for loop-closing, resource efficiency, and decarbonization.

Servitization for sustainability, for example the reuse and repair of business models, chain organization, sales strategies, and sales models.

The role of corporate social responsibility and stakeholder engagement in B2B sustainability transitions.

Failure, experimentation, and organizational learning in sustainability-driven transformation.

重要时间

Submission Deadline: 1 November 2026

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月度

SSCI征稿：4月截止

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