招聘 | HKTV 宠物市场营销助理 | 香港

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Responsibilities

What You Will Be Doing

Develop and execute innovative promotional campaigns, loyalty programs, and content strategies tailored to the pet market

Analyze key metrics such as GMV, customer engagement, and campaign performance to drive data-informed marketing initiatives specific to pets

Leverage strong data sense to interpret customer behavior, trends, and CRM data, delivering actionable insights for personalized marketing strategies

Curate visually appealing content for in-app displays, eDMs, and push notifications that effectively showcase pet products

Collaborate with sales, design, business intelligence, and IT teams to align marketing and CRM strategies with business objectives in the pet industry

Stay updated on pet industry trends, competitor activities, and customer data insights to inform merchandising and marketing strategies

Plan and implement creative, data-driven strategies to attract new customers and enhance retention through CRM tools and campaigns

Assist in executing projects that enhance brand presence, optimize customer journeys, and drive conversions within the pet sector

Proactively engage in data-related tasks, including CRM management, customer segmentation, and performance reporting, with a willingness to embrace data-driven approaches

Manage additional responsibilities as assigned, focusing on the pet landscape and data-driven outcomes

Who Is Our Right Fit

Bachelor’s degree required, preferably in Marketing, Business Administration, Data Analytics, or a related field, with a strong interest in pets

Experience in pet marketing, eCommerce, CRM systems, or relevant startups is a plus

Having a pet would be a significant advantage

Familiarity with Tableau or data analysis tools is advantageous but not mandatory

Highly creative and organized, with strong analytical skills and a keen data sense for interpreting customer and market insights specific to the pet industry

Strong verbal and written communication abilities for effective collaboration, presentations, and reporting

Ability to thrive in a fast-paced environment with tight deadlines while managing multiple projects

Proactive in driving results, adaptable, and able to work collaboratively under pressure

Comfortable with data-related responsibilities, including CRM management and performance analysis, without reluctance

Fluent in both Chinese and English

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