智能家居隐藏的大市场:存量房智能升级

大家好，我是允董。 智能家居行业，大家都盯着新房装修市场。新房装修，配智能家居，顺理成章。 但允控今天要说一个隐藏的大市场：存量房智能升级。 存量房市场有多大 中国有超过3亿套存量住房。这些房子，大部分没有智能家居。 这些房子的业主，有改造需求。他们想升级灯光，想装智能窗帘，想让家更智能。 这个市场，比新房装修市场还要大。 为什么存量房升级以前很难 第一，改造成本高。 以前的智能家居，改造成本很高。需要砸墙、布线、改电路。存量房改造太麻烦，很多人放弃了。 第二，施工周期长。 改造成本高，施工周期也长。住着人的房子，没法大改。 第三，产品不成熟。 以前的产品，没有针对存量房改造优化的方案。 现在为什么有机会 第一，无线智能家居成熟了。 现在的无线智能家居，不需要布控制线。不改电路，直接替换传统开关和灯具，就能实现智能控制。 存量房改造，变得简单了。 第二，模块化产品多了。 智能灯泡、智能插座、智能开关——这些产品，买了直接换，不需要施工。 第三，客户认知度提高了。 经过这几年的市场教育，越来越多消费者知道智能家居是什么。 存量房的业主，也有升级意愿了。 存量房升级怎么做 第一，替换智能开关。 传统开关替换成智能开关，实现手机控制和语音控制灯光。 不需要改电路，直接替换，10分钟搞定。 第二，替换智能灯泡。 普通灯泡替换成智能灯泡，实现调光调色。不用换灯具，直接换灯泡就行。 第三，增加智能设备。 智能音箱、智能窗帘电机、人体传感器——这些设备，增加进去。 第四，场景设置。 根据业主的生活习惯，设置智能场景。回家模式、离家模式、睡眠模式——一键执行。 存量房升级的目标客户 第一，年轻业主。 年轻人接受新事物，愿意为智能家居买单。 第二，改善型需求。 房子住了一段时间，想要升级。智能升级是改善的好选择。 第三，有老人小孩的家庭。 智能安防、智能灯光、语音控制——方便老人小孩。 总结： 存量房智能升级，是智能家居隐藏的大市场。无线产品成熟了，存量房改造变简单了。 替换智能开关、智能灯泡，增加智能设备，设置智能场景——存量房升级市场巨大。 关注允控，允董帮你发现智能家居的新市场。

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