内容营销人员在内容创作中采用人工智能

Less than four years after the release of ChatGPT marked the beginning of the AI era, artificial intelligence has become an integral part of the content marketing toolkit. From drafting text and generating visuals to analyzing campaign performance, AI-powered tools are being used for many day-to-day tasks, ideally helping teams to save time on routine tasks and make time for creative and strategic thinking.

距离 ChatGPT 发布不到四年，标志着人工智能时代的开始，人工智能已成为内容营销工具箱中不可或缺的一部分。从起草文本、生成可视化到分析活动表现，AI 驱动的工具被用于许多日常任务，理想情况下帮助团队节省日常任务时间，腾出时间进行创造性和战略思考。

According to the Statista+ Content Marketing Trend Study 2026, content creation is currently the most common application of AI tools. Just over half of the 252 surveyed B2B content marketing professionals said that their department uses AI to produce text, images or videos. Analytical tasks are another major use case, with 45 percent relying on AI for reporting and performance measurement.

根据 2026 年 Statista+内容营销趋势研究 ，内容创作目前是 AI 工具最常见的应用。在 252 名受访的 B2B 内容营销专业人士中，略多于一半表示他们的部门使用人工智能来生成文本、图片或视频。分析任务是另一个主要应用场景，45%的客户依赖人工智能进行报告和绩效测量。

Beyond these core areas, many marketers are also integrating AI into supporting processes. Around 4 in 10 respondents reported using AI for customer service as well as for ideation and inspiration. Others apply the technology to automate workflows, manage knowledge and documentation or for technical tasks such as search engine optimization. At 4 percent, only a small minority of organizations reported not having started using AI tools at all.

除了这些核心领域，许多营销人员也在将人工智能整合进支持流程中。大约四成受访者表示在客户服务以及创意和灵感中都使用人工智能。还有一些人将该技术应用于自动化工作流程、管理知识和文档，或用于搜索引擎优化等技术任务。只有 4%的组织表示尚未开始使用人工智能工具。