SSCI征稿: B2B营销传播的未来
本期征稿期刊：Industrial Marketing Management
【主题】B2B营销传播的未来：新方法、触点与理论前沿
【关键词】B2B传播，B2B传播渠道，B2B营销传播，B2B广告，工业营销传播
征稿期刊
Industrial Marketing Management
期刊指标
IF 7.5 (JCR 2024)
SSCI
Q1 (BUSINESS 29/316)
Q1 (MANAGEMENT 34/420)
ABS 3 / ABDC A* / FMS B
中科院大类2区
年发文量156
征稿主题
The Future of B2B Marketing Communication: New Approaches, Touchpoints, and Theoretical Frontiers
细分领域
Strategic Communication in Evolving B2B Contexts
Integrated multi-touchpoint communication strategies in B2B, including the coordination of digital and interpersonal formats such as B2B sales teams, trade fairs, industry events, and business meetings.
The convergence of B2B and B2C communication techniques.
The role of emotions and storytelling in B2B settings.
Communicating intangible value: e.g., sustainability, DEI, or innovation narratives.
B2B Channel Strategies: Advances and Cross-Format Coordination
Cross-channel orchestration: aligning B2B advertising, PR, events, digital channels, and in-person interactions to deliver a coherent communication experience to business customers.
The growing role of influencer, advocate, and employee-driven communication in professional buying contexts.
Effectiveness of social media and digital content marketing in B2B markets.
Internal marketing communication as a tool for aligning employees with external brand messaging and firm identity in business markets.
Reframing B2B Marketing Communication: Testing Novel Theoretical Foundations and Conceptual Models
Reframing B2B marketing communication through signaling theory, institutional theory, or narrative transportation.
New conceptual models of B2B communication effectiveness and ROI.
Identity, values, and emotional appeals in complex buying center decision-making.
The role of cognitive and affective processing in professional audiences.
Communication Strategies Across B2B Buyer Journeys and Stakeholder Ecosystems
Personalization and customization of B2B communication across stages.
Communication strategies for targeting non-decision-maker influencers in business markets (e.g., technical users, champions).
B2B communication in platform ecosystems, networks, and supply chains.
Empirical and Methodological Innovations in B2B Communication Research
Advances in measuring multi-touch attribution and communication impact.
Use of neuro-marketing, eye-tracking, or physiological methods in B2B.
Advances in longitudinal research designs to capture the impact of communication and development of brand equity over time in B2B markets.
Advances in experimental, quasi-experimental, and simulation-based approaches that can uncover dynamic cause-effect relationships or emergent behaviors within B2B communication ecosystems.
AI-augmented communication and content generation in B2B.
重要时间
Submission Deadline: 1 August 2026
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